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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.43 no.2, 2019년, pp.255 - 273
백주현 (숙명여자대학교 의류학과) , 채금석 (숙명여자대학교 의류학과)
Perceptions of beauty change and are shared with others in the media of emotional words. In the modern age, a mix of traditional and modern make-up cultures has changed the standards of beauty. Therefore, an analysis using emotional words (an image that consumers have for certain subjects) and an im...
핵심어 | 질문 | 논문에서 추출한 답변 |
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화장품 광고에는 무엇이 등장하는가? | 화장품 광고에는 광고수용자가 화장행위를 통하여 추구하고자 하는 미적 특징이나 혹은 제품을 사용함으로써 얻을 수 있는 미적 효과에 대한 광고발신자의 주장(Behauptung)이 등장하기 때문에(Flader, as cited in Oh, 2003), 특정 시기의 화장품 광고텍스트를 분석하는 것은 당시의 화장문화의 전반적인 모습을 이해하기 위한 중요한 수단이 된다. 우리나라 근대시기의 미의식이나 화장문화에 대한 연구는 디자인학, 미술사학, 역사학, 사회문화학, 광고학, 문학(Eom, 2007; Jang, 2007; Kim, 2010; Kim, 2015; Kim, 2005; Shin, 2002) 등 다양한 분야에서 직간접적으로 이루어져 왔는데, 예를 들어 문학작품 속에 등장하는 상황적 서술에 대한 해석(Eom, 2007)이나 광고에 나타난 일러스트 등에 대한 분석(Lee & Oh, 2008)이 주류를 이룬다. | |
일러스트나 사진과 언어를 해석할 때 차이점은 무엇인가? | 인간은 이러한 심리적 작용이나 현상을 다양한 기호로 나타내는데, 음성기호로서의 언어나 시각기호로서의 일러스트 또는 사진 등이 여기에 속한다. 이 중 일러스트나 사진은 추상적이며 주관적으로 해석되는 경우가 많은 반면 텍스트로 치환될 수 있는 언어의 경우는 보다 명시적이며 객관적으로 해석할 수 있다는 점이 특징이다(Baek et al., 2018). | |
아름다움을 기호로 나타냈을 때 무엇이 있는가? | 아름다움이란 인간이 어떤 대상에 대하여 갖는 심리적 작용 또는 현상을 말한다. 인간은 이러한 심리적 작용이나 현상을 다양한 기호로 나타내는데, 음성기호로서의 언어나 시각기호로서의 일러스트 또는 사진 등이 여기에 속한다. 이 중 일러스트나 사진은 추상적이며 주관적으로 해석되는 경우가 많은 반면 텍스트로 치환될 수 있는 언어의 경우는 보다 명시적이며 객관적으로 해석할 수 있다는 점이 특징이다(Baek et al. |
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