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NTIS 바로가기유통과학연구 = Journal of distribution science, v.17 no.10, 2019년, pp.5 - 15
CHO, Young-Sang (Industrial Channels and Logistics, Kong-Ju National University) , CHUNG, Ji-Bok (Industrial Channels and Logistics, Kong-Ju National University) , CHUN, Sung-Mo (Business Administration Department, Small and Enterprise and Market Service)
Purpose - Compared with the past when customers regarded a price factor as one of the most important criteria when choosing a retailer as a shopping destination, they seem to show different attitudes toward retailers in recent. This research, therefore, aims to explore how Korean customers respond t...
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