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How do Retailers' CSR Business Activities affect Customers in Korea? 원문보기

유통과학연구 = Journal of distribution science, v.17 no.10, 2019년, pp.5 - 15  

CHO, Young-Sang (Industrial Channels and Logistics, Kong-Ju National University) ,  CHUNG, Ji-Bok (Industrial Channels and Logistics, Kong-Ju National University) ,  CHUN, Sung-Mo (Business Administration Department, Small and Enterprise and Market Service)

Abstract AI-Helper 아이콘AI-Helper

Purpose - Compared with the past when customers regarded a price factor as one of the most important criteria when choosing a retailer as a shopping destination, they seem to show different attitudes toward retailers in recent. This research, therefore, aims to explore how Korean customers respond t...

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표/그림 (5)

참고문헌 (58)

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