[논문]마스크팩 타입에 따른 인식 및 구매와 사용 행동에 관한 연구

유선희; 홍수경

doi:10.22156/cs4smb.2019.9.6.233

초록
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본 연구는 수도권에 거주하는 20~30대 여성을 대상으로 마스크팩 인식 및 구매 행동에 대하여 설문지를 이용하여 조사하였다. 본 연구 결과, 연구 대상자들은 피부미용에 대한 관심이 높지만 마스크팩 타입에 따른 특징과 차별성 인식은 미흡한 것으로 조사되었다. 마스크팩을 사용한 후, 조사 대상자들의 51.1%가 효능 효과에 만족한 것으로 조사되었으나, 마스크팩 사용 시 대표적인 불편한 점으로는 시트형 마스크팩은 사용성, 크기, 밀착성 및 피부 자극으로 불만족스러웠으며, 하이드로 겔타입의 소재와 슬리밍 타입은 내용물, 흡수성에 대해 불만족스러운 것으로 확인되었다. 또한, 셀룰로오스 팩과 하이드로겔 타입의 팩은 동일하게 불쾌감을 가지는 것으로 확인되었다. 본 연구 결과를 통하여 마스크팩 시장의 기초 마케팅 자료로서 활용이 가능할 것으로 사료되어 진다.

Abstract ▼ AI-Helper

This study was conducted on women in their 20s and 30s living in the Seoul metropolitan area by using questionnaires on the recognition and purchase behavior of mask packs. According to this study, although there is high interest in skin beauty, the recognition of characteristics and distinctions ac...

This study was conducted on women in their 20s and 30s living in the Seoul metropolitan area by using questionnaires on the recognition and purchase behavior of mask packs. According to this study, although there is high interest in skin beauty, the recognition of characteristics and distinctions according to mask pack type was found to be insufficient. After using mask packs, 51.5% of those surveyed were satisfied with their efficacy and effectiveness. When using the mask pack, the Sheet type mask pack was discontented with usability, size, Close Adhesion and skin irritation, Hydrogel type is material, sleeping type is content and absorbent, cellulose type pack was found to have the same discomfort with the material as the hydro gel type. Through the results of this study, the possibility of utilization as basic data for mask pack market marketing was confirmed.

주제어

표/그림 (7)

표 Table 1. General characteristic of the study subjects
표 Table 2. Recognition of Usage for Mask Packs
표 Table 3. Investigate Side Effects After Using Mask Packs
표 Table 4. Study on Purchase Behavior of Mask Pack
표 Table 5. Study on the Use Behavior of Mask Pack
표 Table 6. Division And Advantages of Sheet Type, Hydrogel Type and Cellulose Type
표 Table 7. Inconvenience According to Mask Pack Type

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문제 정의

The mask pack is a simple and convenient skin care product for modern women, and it is believed that the awareness and status of Korean mask packs should be more widely known in the global market by improving consumers' discomfort with each type of mask pack, and that this study can be used as a basis for the development of mask packs.
This study conducted an analysis of the recognition, purchase and use behavior of mask packs for women in their 20s and 30s living in the metropolitan area. In summing up the results of this study, it has been confirmed that the participants are very interested in beauty.

제안 방법

Accordingly, in this study, the basic information on preferences and recognition according to mask pack type was analyzed and used as a variety of basic data for product development in mask pack market, looking at the consumers' perception and purchasing behavior of mask pack that is showing continuous growth.
In this study, questionnaires configured for research purposes were used. The questionnaire consisted of 6 general specific questions, 5 questions for recognition of use of mask packs, 5 questions for side effects after use of mask packs, 16 questions for purchase and use of mask packs, 2 questions for categorized by mask pack type and advantages, 8 questions for non-conformity experience by mask pack type, and 42 questions for total.

대상 데이터

After using the mask pack, skin care did nothing, with 117 or 52 percent, the highest. After purchasing the mask packs, 134 people (59.5%) were stored in refrigerators (including cosmetics refrigerators.
The results of this study are shown in Table 6. The study participants can distinguish 134 persons (59.5%) from the mask pack types, such as sheet type, hydrogel type, and cellulose type. At 91 (40.
The study surveyed women in their 20s and 30s who had experience using mask packs. The survey period was conducted from 25 October to 12 November 2018 and a total of 225 copies were used as final statistical analysis.
The study surveyed women in their 20s and 30s who had experience using mask packs. The survey period was conducted from 25 October to 12 November 2018 and a total of 225 copies were used as final statistical analysis.

성능/효과

The results of this study are shown in Table 7. Results Out of the four types of mask packs, 56 usability people (24.8%), 37 size (16.4%), adhering 53 (23.5%), and 14 skin irritation (6.2%) were found to have the highest level of discomfort. It was found that 9 (4%) of materials were the most uncomfortable when using hydro gel-type packs.
The results of the use recognition survey on mask packs of the participants in this study are shown in Table 2. Results The skin types of the study subjects were found to be 102 (45.3%) composite skin, the largest number. When using mask packs, 142 (63.

참고문헌 (13)

Korea Health Industry Development Institute. (2016). 2016 Cosmetics Industry Report, Korea.
B. Y. Choi. (2016). A Study on Perceptions and Use of Facial Mask Sheet Pack. Sookmyung Women's University. Seoul.
H. R. Hwang. (2013). A study on the use state and the preference depending on the type of the pack used by residents from Seoul, Kyeonggi and Incheon areass. Konkuk University, Seoul.
J. S. Shin, J. H. Jo & S. W. Jo. (2015). Functional Hydrogel for the Application of Drug Delivery and Tissue Engineering. J. of Industrial and Engineering Chemistry, 18(6), 2-12,
T. R. Hoare & D. S. Kohane. (2008). Hydrogels in drug delivery: Progress and challenges. Polymer, 49(8), 1993-2182,

상세보기
M. H. Won, S. W. Lee, H. S. Kim & Y. I. Kim. (2006). Development of Quality Criteria for Biocellulose Mask Pack, Task reason number 1420017648,
H. I. Jang. (2017). A study on the Characteristic of Mask Sheets. J of Oil & Applied Science, 34(4), 787-798.
S. Y. Kim. (2018). Skin-Moisturizing Effect of Mask Pack with Saccharina japonica Fermented Extracts. Pukyong National University. Busan.
C. G. Cho, M. H. Lee, I. Y. Kim & J. Y. Shin. (2016). Skin Improvement Effect of Mask Pack with Snail Fermented Extract. J of Oil & Applied Science, 33(1), 30-40.
S. M. Jeon, M. H. Choi, Y. J. Lee & H. J. Shin. (2013). Anti-wrinkle Effect of Facial Mask Pack Containing Oinon (Allium cepa) Skin Extracts. KSBB Journal, 28(6), 387-393.

원문보기 상세보기
D. H. Park, S. U. Park & S. G. Choi. (2012). Usefullness of Mask Pack Sheets Including Marine Materials: Skin Regeneration Effect. Kor J Fish Aquat Sci, 45(2), 167-172.
Y. K. Choi, H. Y. Cho & B. J. Ha. (2011). Studies on the Preparation of Chitosan Mask Pack Containing Riboflavin and There Characteristics. J Invest Cosmetol, 7(3), 301-307.
C. E. Song. (2018). A Study on the Application of Pack Depending on Ages and Side Effects. Sungkyul University. Gyeonggi Province.

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마스크팩 타입에 따른 인식 및 구매와 사용 행동에 관한 연구
A Study on the Recognition and Purchasing and Usage Behavior of Mask Pack Type 원문보기

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마스크팩 타입에 따른 인식 및 구매와 사용 행동에 관한 연구 A Study on the Recognition and Purchasing and Usage Behavior of Mask Pack Type 원문보기

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마스크팩 타입에 따른 인식 및 구매와 사용 행동에 관한 연구
A Study on the Recognition and Purchasing and Usage Behavior of Mask Pack Type 원문보기

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