[논문]20대 여대생의 맞춤형화장품 체험소비 및 발전방향 연구

이하연; 주현영; 김규리

doi:10.14400/jdc.2020.18.12.595

20대 여대생의 맞춤형화장품 체험소비 및 발전방향 연구
A Study on experiential consumption and development of the customized cosmetics on female university students in their 20s -Preliminary Study- 원문보기

디지털융복합연구 = Journal of digital convergence, v.18 no.12, 2020년, pp.595 - 606

이하연 (을지대학교 미용화장품과학과) , 주현영 (을지대학교 미용화장품과학과) , 김규리 (을지대학교 미용화장품과학과)

초록
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본 연구는 여대생의 맞춤형화장품 체험소비 및 발전방향을 알아보기 위해 2020년 9월 1일부터 10월 30일까지 S시의 뷰티·화장품 전공자를 대상으로 확률 표본 추출법(Probability Samplin)과 총 30명을 대상으로 연구 모형을 설계하여 체험소비방법으로 연구하였다. 첫째, 구매 전 설문조사 결과로 '맞춤형화장품의 인식에 따라 선호하는 사용 종류'는 기초화장품 30명으로 가장 높게 나타났다. 둘째, 구매 전 설문조사 결과로 '맞춤형 화장품 체험 경험 유형'은 기초화장 품 11명, 색조화장품 1명, 방향용제품(향수디퓨저등) 2명 등으로 나타났다. 셋째, 구매 후 설문조사 결과로 '추천 의향 여부'는 있다 29명, 없다 1명으로 나타났다. 넷째, 구매 후 설문조사 결과로 '체험 특징'은 '피부타입에 맞게 성분 선택'을 한 점 24명, '1:1 상담대비 가격이 저렴'한 점 9명, '화장품 브랜드를 중시하기보다 내 기호(피부)에 맞는 화장품 선택'을 한 점 18명, '퍼스널 케어를 받은 것처럼 자존감이 높아졌다'라로 말한 내용이 3명으로 나타났다. 따라서 맞춤형화장품은 개인 맞춤형 화장품의 장점과 동시에 개인 자존감과 심리적 행복감을 높일 수 있는 '휴먼터치'와 '피부 유전자 분석' 등을 융복합으로 발전함과 동시에, 20대 여대생에게 맞는 맞춤형화장품 체험소비 방법 등을 더욱 새롭게 개발되어야 한다고 사료된다.

Abstract ▼ AI-Helper

To find out the a Study on experiential consumption and development of the customized cosmetics on female university students in their 20s, this study conducted sampling using probability sampling from cosmetics major students in S City from September 1 to October 30, 2020. In this study, a study model was designed for a total of 30 people and studied as an Experience-Consume Experimentation. First, the result of the pre-purchase survey revealed that skincare cosmetics had the highest percentage for being selected by 30 people for "the preferred cosmetic type per the perception regarding customized cosmetics." Second, the result of the pre-purchase survey revealed that 11 people answered skincare cosmetics, 1 person answered shade cosmetics, and 2 people answered fragrance products (perfume, diffusers, etc.) for "the experience type for customized cosmetics." Third, the result of the post-purchase survey revealed that 29 people are willing to recommend the products, while 1 person is not. For the appropriateness of the price, 23 people answered yes; 7 people answered no. for the characteristics of the experience, 24 people (80%) answered that they selected ingredients according to their skin type; 9 people answered that the price is cheap considering they received 1:1 consultation; 18 people answered that they made a choice per their preferences (skin type) rather than per brands; 3 people answered that their self-esteem is stronger as if they received personal care. Therefore, customized cosmetics are expected to increase the attractiveness and purchase rate of female students in their twenties given that 'Human Touch,' genetic analysis, and 'hyper-customization technology,' which requires new development of customized cosmetics experience consumption for female college students in their 20s.

주제어

표/그림 (8)

그림 Fig. 1. Research Design Model for Customized Cosmetics Study
표 Table 1. Question Lists for Customized Cosmetics Pre-Purchase Questionnaire
표 Table 2. Relationship Frequency of Experience of Skin Trouble and Purchasing Intention(%)
표 Table 3. Chi-Square Tests
표 Table 4. Frequency Analysis Results for General Questions
표 Table 5. Customized Cosmetics post-Purchase Questionnaire Items
표 Table 6. Group Statistics
표 Table 7. Independent Samples Test

AI 본문요약
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문제 정의

Also, awareness of domestic consumers is not great[11, 12, 13]. In this vein, the purpose of this study is to investigate how customized cosmetics affect the purchasing and attractiveness of female students in their 20s [14, 15].
This study provided several implications to investigate the effect on purchasing satisfaction and development direction regarding female college students' customized cosmetics.

제안 방법

First, frequency analysis was used to grasp the general characteristics of participants. Second, frequency analysis and descriptive statistical analysis were used to find out the cosmetics purchasing behavior and the development direction of customized cosmetics. Third, a cross-tabulation analysis was used to understand the relationship between skin trouble experience and purchasing intention.
The questionnaire consists of the following categories: consideration factors for purchase, expectation factors for purchase, influence factors for purchase, preferred product type, experience types.
Second, frequency analysis and descriptive statistical analysis were used to find out the cosmetics purchasing behavior and the development direction of customized cosmetics. Third, a cross-tabulation analysis was used to understand the relationship between skin trouble experience and purchasing intention. Fourth, an independent t-test was used to find out the difference in satisfaction, depending on whether the price was appropriate or not.
This research used a questionnaire regarding customized cosmetics pre-purchase. The questionnaire consists of the following categories: consideration factors for purchase, expectation factors for purchase, influence factors for purchase, preferred product type, experience types.
To find out the satisfaction of female college students' purchase of customized cosmetics and the direction of development, this study conducted sampling using probability sampling from cosmetics major students in S City from September 1 to October 30, 2020. The number of the subject was 30 in total (college student of S University: 29, 96.

대상 데이터

this preceding study[16, 17, 18]. This study conducted sampling using probability sampling from cosmetics major students in S City from September 1 to October 30, 2020. The number of the subject was 30 in total (college student of S University: 29, 96.

데이터처리

Third, a cross-tabulation analysis was used to understand the relationship between skin trouble experience and purchasing intention. Fourth, an independent t-test was used to find out the difference in satisfaction, depending on whether the price was appropriate or not. Fifth, Pearson's Correlation Analysis was conducted to understand the relationship between expectations such as the attractiveness of customized cosmetics.

성능/효과

Fifth, as a result of analyzing the relationship between skin trouble experience and purchase intention by cross-tabulation analysis on the awareness level before purchasing customized cosmetics, the null hypothesis that there is no relationship cannot be rejected under the significance level of 0.05 (χ2=0.597, p>0.05). In other words, there was no relationship between skin trouble experience and purchase intention.
Third, female college students in their 20s had high satisfaction after purchasing customized cosmetics; they thought the price was high and the cost-effectiveness was low. To attract the attention of consumers in their 20s, who are the major consumers of cosmetics, overseas customized cosmetics case studies should be conducted and government support is needed.

후속연구

Second, regarding customized cosmetics, the relationship between various factors was considered; with the convergence of scientific technology and psychological factors in the future, this study would be able to provide an academic base for other studies.

참고문헌 (20)

Park Seong-wook. "Corona 19 Economic Impact and Policy Response Direction." Weekly Financial Brief 29.6 (2020): 3-10.
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Ministry of Food and Drug Safety. www.mfds.go.kr. 2018 Cosmetics Major Policy Announcement
Wangru, exported to China. (2017). A study on the effect of emotional consumption on purchasing in collaboration cosmetics. Formative Media Studies, 20(3), 105-111.
WILMOTT, James; AUST, Duncan; CRAWFORD, Timothy. Methods and systems for producing custom cosmetic and pharmaceutical formulations. US Patent Application No. 10/916,199, 2005.
Lee Mi-sun, & Song Tae-im. (2020). A study on the preference of cosmetics according to the perception of customized cosmetics. Journal of the Korean Society of Design Culture, 26(1), 333-349.
LEE, Sung Reol. Custom Cosmetic Manufacturing Method. US patent application number 13/703,141, 2013.
Young-shin Lee, Lee Minhee, Jihoon Lee, & Hyunwoo Nam. (2020). Personalized cosmetics and beauty device consumer perception/preference survey model study. Korea Design Research, 5, 70-80.
Park Seon-min. (2013). A comparative study applying a pan-theoretic model on the cosmetic purchasing behavior of female college students. Journal of Korean Society for Skin Beauty, 11(2), 351-359
KIM, Hye Won, et al. Risk Factors Affecting Contamination of Instant Personalized Cosmetics: Evidence from National Pilot Project for National Health. Scientific Report, 2020, 10.1: 1-9.
Van Boven, L. (2005), "Experientialism, Materialism, and the Pursuit ofHappiness", Reviewof General Psychology, 9(2), 132.

상세보기
Kumar, A., T. C. Mann, and T. D. Gilovich (2014), "Questioning the "I" inExperience: Experiential Purchases Foster Social Connection", NA-Advances in Consumer Research, Volume 42.
Gyeong-pa Yoo & Hyunjung Park. "The effect of nostalgia on preference for experiential consumption versus material consumption." Cultural Industry Research 17.3 (2017): 45-53.
Gong Sun-mi, & Kim Min-shin. (2018). The actual conditions and preferences of women's cosmetics by age Journal of the Korean Society of Aesthetics, 14(3), 331-342.
Lee, E. J., Song, J. O., Kim, I., & Yoo, J. S. (2018). Big-data Analysis based Mobile Services using Individual Skin-type and Genes for Cosmetic Recommendation. In Proceedings of the Korea Contents Association Conference (pp. 495-496). The Korea Contents Association.
Yoon Gyeong-seop, Kim Mi-jin, & Kim Moo-han. (2018). Explore Jeju plants for the development of customized cosmetic materials. Korean Journal of Applied Science and Technology (formerly Journal of Oil and Applied Science), 35, 1487-1495.
Sungshim Kwon, & Hyunjin Jeon. (2020). Purchasing behavior of customized cosmetics according to age. Journal of the Korean Society of Beauty Art, 21, 229-240.
Hyejin Cho, & Kyungeun Kim. A study on the perception and purchasing behavior of baby boomers on customized cosmetics. Korean Journal of Aesthetics 26.3 (2020): 646-653.
Kim Nan-do (2020). Trend korea 2010. Seoul: A window to the future. p21, p71.
Lee Young-shin, Lee Min-hee, Lee Ji-hoon, & Nam Hyun-woo. (2020). Personalized cosmetics and beauty device consumer perception/preference survey model study. Korea Design Research, 5, 70-80.

표제어: PCR

동의어: Packet Collision Rate

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