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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.18 no.2, 2020년, pp.183 - 195
김수형 (연세대학교 기술경영학협동과정) , 이정우 (연세대학교 정보대학원)
Non-verbal communication cues seem to be increasingly used in social media, such as emoticon, like, follow, etc. A Q methodology study is conducted to explore this phenomenon. Via a series of focus group activities with Facebook heavy users, 34 Q statements concerning online non-verbal communication...
핵심어 | 질문 | 논문에서 추출한 답변 |
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소셜미디어 중 제일 많은 이용자를 보유하는 플랫폼은 무엇인가? | 소셜미디어를 이용하는 사람들의 수는 꾸준한 증가 추세를 보이고 있다[3]. 그중에서도 페이스북은 제일 많은 이용자를 보유하고 있으며, 사람들이 평균적으로 가장 오랜 시간 이용하는 플랫폼이다[4]. 페이스북 서비스는 전세계를 대상으로 하므로 그 네트워크 효과는 기업들에게도 아주 매력적으로 작용한다[5]. | |
2017년 기준 인터넷 이용자 수는? | 인터넷의 발전으로 세상은 더욱 빠르게 연결되고 있다[1]. 인터넷 이용자는 2017년에 이미 39억 명을 넘어섰고 중국과 인도와 같이 인구수가 큰 국가들은 인터넷 사용자 수 1위와 2위를 차지하며 전체 시장의 성장을 촉진하고 있다[2]. 인터넷 중에서 특히 소셜미디어는 지속적인 성장률을 보이고, 데이터 트래픽의 주를 차지하고 있으며, 인터넷 광고와 인플루언서 그룹을 만들어 내는 등, 새로운 비즈니스 모델을 창출하여 사회 전반에 걸쳐 많은 영향을 끼치고 있다. | |
소셜미디어가 미치는 영향은 무엇인가? | 인터넷 이용자는 2017년에 이미 39억 명을 넘어섰고 중국과 인도와 같이 인구수가 큰 국가들은 인터넷 사용자 수 1위와 2위를 차지하며 전체 시장의 성장을 촉진하고 있다[2]. 인터넷 중에서 특히 소셜미디어는 지속적인 성장률을 보이고, 데이터 트래픽의 주를 차지하고 있으며, 인터넷 광고와 인플루언서 그룹을 만들어 내는 등, 새로운 비즈니스 모델을 창출하여 사회 전반에 걸쳐 많은 영향을 끼치고 있다. |
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