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NTIS 바로가기지식경영연구 = Knowledge Management Research, v.21 no.4, 2020년, pp.109 - 127
심덕섭 (전남대학교 경영대학) , 하성욱 (한성대학교 경영학부)
This study empirically investigates the effects of information search on new product development (NPD) process and performance with a sample of 82 NPD projects in 5 firms. The information search is consisted of general sources, internal sources, and external sources. The performance is consisted of ...
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