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「겨울왕국2」의 콜라보레이션 패션제품에 대한 소비자 리뷰 - 의미 네트워크와 감성분석 -
Informatics analysis of consumer reviews for 「Frozen 2」 fashion collaboration products - Semantic networks and sentiment analysis - 원문보기

The Research Journal of the Costume Culture = 복식문화연구, v.28 no.2, 2020년, pp.265 - 284  

최영현 (한양대학교 의류학과) ,  이규혜 (한양대학교 의류학과)

Abstract ▼ AI-Helper 아이콘AI-Helper

This study aimed to analyze the performance of Disney-collaborated fashion lines based on online consumer reviews. To do so, the researchers employed text mining and network analysis to identify key words in the reviews of these products. Blogs, internet cafes, and web documents provided by Naver, D...

주제어

#디즈니 애니메이션   #겨울왕국   #패션 콜라보레이션   #의미연결망 분석   #감성분석  

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