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NTIS 바로가기유통과학연구 = Journal of distribution science, v.18 no.3, 2020년, pp.77 - 85
HEO, Yeong-Wook (Department of Hotel & Food Service Culinary Arts at U1 University)
Purpose: This study examined marketing value as online word-of-mouth media in the foodservice industry, and it did research on online word-of-mouth (e-WOM) communication marketing schemes using mass communication in the industry. The study is also intended to investigate the impact of electronic wor...
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