$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

The Effect of Online WOM of Menu Product Consumers on Product Perception Risk and WOM Effect 원문보기

유통과학연구 = Journal of distribution science, v.18 no.3, 2020년, pp.77 - 85  

HEO, Yeong-Wook (Department of Hotel & Food Service Culinary Arts at U1 University)

Abstract AI-Helper 아이콘AI-Helper

Purpose: This study examined marketing value as online word-of-mouth media in the foodservice industry, and it did research on online word-of-mouth (e-WOM) communication marketing schemes using mass communication in the industry. The study is also intended to investigate the impact of electronic wor...

주제어

표/그림 (6)

참고문헌 (26)

  1. Barbara B., & Schindler, R. M. (2001). Internet forums as influential sources of consumer information. Journal of Interactive Marketing, 15(3), 31-40. 

  2. Bauer, R. A. (1960). Consumer behavior as risk-taking. In R. S. Hancock (Ed.), Dynamic marketing for a changing world (pp. 389-398). Chicago, IL: American Marketing Association. 

  3. Bickart, B., & Schindler, R. M. (2001). Internet forums as influential sources of consumer information. Journal of Interact Mark, 15(3), 31-40. 

  4. Cho Y. H., & Choi, E. J. (2018). A study on the development of word of mouth in online travel word of mouth communication. International Journal of Tourism Sciences, 42(7), 139-160. 

  5. Elliott, K. M. (2002). Understanding Consumer-To-Consumer Influence on the Web (Doctoral Dissertation). Duke University, Durham, North California. 

  6. Frewer, L. J., Howard, C., Hedderley, D., & Shepherd, R. (1998), Methodological approaches to assessing risk perceptions associated with food-related hazards. Risk Analysis, 18(1), 95-102. 

  7. Jang, S. O., & Lee, Y. J. (2009). A Study of Residents' Recognition and Tourism Merchandising Intention of Native Local Foods in Yeong cheon Region. Korean Journal of Food and Cookery Science, 25(4), 452-466. 

  8. Je, M. J., & Kim, Y. K. (2011). The relationships of bloggers trust, perceived risk, benefit and intention to purchase in restaurants. Korean Journal of Foodservice Management Society, 14(3), 157-174. 

  9. Kim, C. H., & Hwang, U. R. (1999). On the Ethnography of Symbiotic Marketing form the view of Coupon Managers. Marketing Research, 14(3), 97-117. 

  10. Kim, D. J., Ferrin, D. L., & Rao, H. R. (2008). A trust-based consumer decision-making model in electronic commerce, The role of trust, perceived risk & their antecedents. Decision support systems, 44(2), 544-564. 

  11. Kim, J. W., Park, H. C., & Lee, J. S. (2007). Information Production Motivation and Type of Electronic WOM Source. Journal of Korean Psychological Association, 2007(1), 566-567. 

  12. Kim, K.Y., & Heo, Y. W. (2011). The Effect of Transmit - Receive Communication Interaction of Food Service Consumer's Word-of-Mouth Information on Accept ability and Word-of-Mouth Effects. Journal of Industry Economy Research, 24(2), 991-1025. 

  13. Kim, Y. H. (2018). The Effect of Online Word of Mouth Information and Information Reliability on Perceived Information Usefulness and Information Acceptability. Korean Journal of Culinary Research, 24(1), 151-163. 

  14. Lederer, A. L., & Mirchandani, D. A., Sims K. (2001). The Search for Strategic Advantage from the World Wide Web. INT J Electron Comm 5(4), 117-133. 

  15. Lee, E. Y., & Lee, T. M. (2005). The Effects of Information Characteristics on Word of Mouth Performance in Online Environment: Focused on the Moderating Effect of Consumer Knowledge. The Korean Journal of Advertising, 16(2), 145-171. 

  16. Newman, P. J. (2003). An Investigation of Consumer Reactions to Negative Word-of-Mouth on the Internet (Doctoral Dissertation). University of Illinois, Champaign, Illinois. 

  17. Nam, J. H., & Kim, Y. I., & Hyun, Y. H. (2013). A Study on Building Trust of Social Commerce by Food Product Consumers. Journal of Restaurant Management Research, 16(5), 147-170. 

  18. Park, C. Y., & Chang, J. (2006). Study on the Effects of Consumers' Word of Mouth about Brand Experiences and Responses on Brand Evaluations at Online Context. Journal of Consumer Studies, 17(1), 73-93. 

  19. Peterson, R. A. (1995). Relationship marketing & the consumer. journal of the Academy of Marketing Science, 23(4), 278-281. 

  20. Salo, J., & Karjaluoto, H. (2007). Mobile games as an advertising medium, towards a new research agenda. The International Research Journal Innovative Marketing, 3(1), 72-83. 

  21. Schiffman, L.G., & Kanuk, L. L. (2000). Consumer behavior (7th ed.). Upper Saddle River, NJ: Prentice hall international. 

  22. Seo, H. J., & Lee, K. H. (2013). Effects of direction and evaluative contents of online reviews on consumer attitudes toward clothing products. Journal of Information Culture Research, 21(3), 440-451. 

  23. Song, H. K. (2014). A Study of Relationship of Gourmet Blog's Reliability with the Perceived benefits, Perceived Risk and Online Word of Mouth of Eating out Consumer. Korean Journal of Culinary Research, 20(6), 275-291. 

  24. Sweeney, J. C., Soutar, G. N., & Johnson. L. W. (1999). The role of perceived risk in the quality value relationship. a study in a retail environment. Journal of Retailing, 75(1), 77-105. 

  25. Yeung, R. M. W., & Moriss, J. (2001). Food safety risk consumer perception & purchase behaviour. British Food Journal, 103(3), 170-186. 

  26. Yeung, R. M., & Yee, W. M. S. (2003). Risk reduction, an insight from the UK poultry industry. Nutrition & Food Science, 33(5), 219-229. 

관련 콘텐츠

오픈액세스(OA) 유형

GOLD

오픈액세스 학술지에 출판된 논문

저작권 관리 안내
섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로