[논문]선진국 제조기업의 신제품 성공요인에 관한 비교 연구: 다수준 접근 방식

이영우; 조영삼

doi:10.15813/kmr.2020.21.2.004

선진국 제조기업의 신제품 성공요인에 관한 비교 연구: 다수준 접근 방식
A comparison of new product success factors across advanced countries: A multi-level approach 원문보기

지식경영연구 = Knowledge Management Research, v.21 no.2, 2020년, pp.59 - 75

이영우 (대구대학교 경영학과) , 조영삼 (경상대학교 경영학과)

Abstract ▼ AI-Helper

In this paper, we investigate the influence of factors on the firm, industry, and country levels on the new product development performance (NPD) of manufacturing firms in advanced economies. The resource-based view, industrial organization theory and institutional theory have established that firm-, industry- and country-level factors are all relevant for the NPD of firms. However, little is known about the relative importance of factors at the three different levels across countries, as prior studies on firms' NPD have focused on specific countries and levels of analysis. Our analysis of survey data from 1,437 manufacturing firms in nine advanced OECD countries shows that while firm-level factors are generally better predictors of firms' innovativeness than either industry- or country-level factors, the results strongly differ across countries, indicating that the relative importance of antecedents of innovativeness is country-specific rather than universal.

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문제 정의

In this study, we focus on high income economies that are strongly driven by innovations.
Therefore, this study aims to integrate the three perspectives by considering firm-, industry- and countrylevel factors together when examining the determinants of firms’ innovativeness.
This study is based on survey-based responses of firms’ top level executives regarding various aspects of their business environment and their innovativeness.

가설 설정

H10 The perceived strength of property rights protection is positively related to a firm’s innovativeness.
H4 A firm’s par ticipation in international joint ventures is positively related to its innovativeness.

제안 방법

As a robustness check, we added the independent variables in reverse order into the model, beginning with the country-level factors, followed by the industry-level and firm level-factors. All results remain the same when applying this order of analysis.
The BEEPS database includes more than 25,000 firms covering 68 countries and is based on information gathered through standardized survey instruments which yields results that are comparable across countries. It also uses a stratified random sampling methodology, which improves the representativeness of the sample as it reduces sampling error (Enterprise Survey 2015).
The firm-level data used in this paper is drawn from the World Bank’s BEEPS database which was created with the main objective to have a deeper understanding of the firms’ perception of their business environment.

성능/효과

Fourth, we find government subsidies to be positively related to firms’ innovative-ness, whereas no such association is observed for property rights protection and financial access restrictions.

후속연구

Through this study, we aim to contribute to the literature on the antecedents of firms’ NPD by (1) combining firm-, industry- and country-level factors in our analysis and examining their relative importance and (2) studying similarities and differences regarding their importance across countries.

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선진국 제조기업의 신제품 성공요인에 관한 비교 연구: 다수준 접근 방식
A comparison of new product success factors across advanced countries: A multi-level approach 원문보기

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선진국 제조기업의 신제품 성공요인에 관한 비교 연구: 다수준 접근 방식 A comparison of new product success factors across advanced countries: A multi-level approach 원문보기

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가설 설정

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후속연구

참고문헌 (41)

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선진국 제조기업의 신제품 성공요인에 관한 비교 연구: 다수준 접근 방식
A comparison of new product success factors across advanced countries: A multi-level approach 원문보기

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