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Kano 모델을 적용한 의료관광교육서비스 품질개선에 관한 연구
The Quality Improvement of Medical Tourism Education Service Applying Kano Model 원문보기

品質經營學會誌 = Journal of Korean society for quality management, v.48 no.2, 2020년, pp.309 - 328  

변하림 (숭실대학교 경영학과) ,  박종우 (숭실대학교 경영학부)

Abstract AI-Helper 아이콘AI-Helper

Purpose: The purpose of this study is to find a way to improve the quality of medical tourism education services in Korea. Methods: This study used a method of conducting a survey of students who have completed medical tourism education and customer satisfaction coefficient and potential customer sa...

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표/그림 (7)

AI 본문요약
AI-Helper 아이콘 AI-Helper

문제 정의

  • 본 연구는 국가가 차세대 고용창출분야로 주목한 의료관광산업의 중요성이 점차 부각되고 있는 상황 아래 이 산업을 주도하는 핵심인력을 양성하는 교육서비스의 품질을 이차원적으로 측정함과 동시에 구체적인 개선방안 강구를 통해 국내의료관광시장의 지속적인 경쟁력 제고를 위한 시사점을 제시하고자 한다.
  • 본 연구는 국내 의료관광산업의 질적 성장과 확대를 위한 필수조건인 양질의 전문인력 양성과 확보를 위해 지금까지 다양한 형태로 진행되고 있는 의료관광교육서비스품질을 측정하고 앞으로의 교육관리방안 및 개선방향을 모색하는데 그 목적이 있다. 그리하여 본 연구에서는 이와 같은 목적 아래 다음과 같은 과제를 수행하고자 한다.
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참고문헌 (54)

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