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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.18 no.11, 2020년, pp.477 - 483
김기림 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공) , 김승인 (홍익대학교 국제디자인전문대학원 디지털미디어디자인 전공)
Credit cards are becoming an important marketing tool that reveals brand identity beyond payment methods. The purpose of this study is to suggest an effective design strategy plan by analyzing credit card design case that provided a positive brand experience among the cases of implementing the brand...
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