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NTIS 바로가기한국산학기술학회논문지 = Journal of the Korea Academia-Industrial cooperation Society, v.21 no.11, 2020년, pp.109 - 124
남정우 (호서대학교 벤쳐대학원 융합공학과) , 김영희 (호서대학교 벤쳐대학원 융합공학과)
The present study identified the determinants of the behavioral intention to purchase an air purifier. This work further examined the moderating effect of interactivity readiness on the relation between the purchase intention and the word-of-mouth (WOM) intention. Our conceptual model included a sec...
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