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NTIS 바로가기한국전자거래학회지 = The Journal of Society for e-Business Studies, v.25 no.4, 2020년, pp.33 - 60
정상윤 (Information Systems, Graduate School of Business, Seoul National University) , 장정아 (Associate of Marketing team, NAVER SNOW) , 노상규 (Information Systems, Graduate School of Business, Seoul National University)
Along with the rapid advance in internet technologies, ubiquitous mobile device usage has enabled consumers to access real-time information and increased interaction with others through various social media. Consumers can now get information more easily when making purchase decisions, and these chan...
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