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NTIS 바로가기Journal of the convergence on culture technology : JCCT = 문화기술의 융합, v.7 no.4, 2021년, pp.405 - 413
In this study, based on the theory of use and satisfaction, the motives of consumers who use Instagram accounts for luxury fashion brands were classified and the effect of the flow state experienced according to the motives on the purchase intention and the enjoyment was empirically studied. As a re...
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Huh, M., and Cha, H. (2021). The Influence of Usage Behavior and Motivation of Taiwanese Instagram Brand Accounts on Flow and Brand Attitude: The Moderating Effect of Self-disclosure, A Cultural Characteristic of Taiwan, The Korean Journal of Advertising, 32(2), 67-101.
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