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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.19 no.12, 2021년, pp.397 - 404
이성미 (한신대학교 미디어영상광고홍보학부)
Product image location in search engine advertising plays an important role in consumer perception when the product is relatively low involved and has functional value. The purpose of this research is to investigate the interaction effects of product image location and product type on advertising ef...
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