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NTIS 바로가기융합정보논문지 = Journal of Convergence for Information Technology, v.11 no.12, 2021년, pp.211 - 220
신태현 (건국대학교 뷰티디자인전공) , 정연자 (건국대학교 뷰티화장품학과)
In this study, we intend to investigate the effect of cosmetic companies' planning actions for green marketing campaigns on their intention to participate and their actions. To this end, a survey was conducted and a total of 186 questionnaires were analyzed. The main results are as follows. The thre...
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