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Fashion & textile research journal = 한국의류산업학회지, v.23 no.1, 2021년, pp.57 - 69
유정영 (중앙대학교 패션학과) , 정혜정 (중앙대학교 다빈치교양대학) , 오경화 (중앙대학교 패션학과)
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This study investigated the influences of experiential marketing components on shopping flow, store satisfaction, and purchase intention in fashion complex culture stores. The mediating effects of shopping flow and store satisfaction were also explored in the relationship between experiential market...
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