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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.19 no.1, 2021년, pp.411 - 420
모정희 (송원대학교 뷰티예술학과)
This study investigated the effect of shopping orientation of college students majoring in beauty on satisfaction in beauty contents and purchasing behavior. For the study, a survey was made and with the use of Spss 21.0, a frequency analysis, an exploring factor test, a reliability test, a correlat...
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I. G. Lee. (2019). Effects of Beauty Creators' Creative Contents and Consumers' Shopping Orientations on Contents Satisfaction and Purchase Intention, Master dissertation. Dongduk University, Seoul.
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I. G. Lee. (2019). Effects of Beauty Creators' Creative Contents and Consumers' Shopping Orientations on Contents Satisfaction and Purchase Intention, Master dissertation. Dongduk University, Seoul.
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