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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.19 no.2, 2021년, pp.143 - 150
이시내 (단국대학교 경영학과) , 민동원 (단국대학교 경영학과)
Prior research on consumer psychology has primarily focused on when and why consumers exhibit impulsive behavior, such as impulse buying. This study focuses on physical stimulation during an impulse purchase as another meaningful factor. Specifically, this study examines whether thirst depletes cogn...
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