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NTIS 바로가기지식경영연구 = Knowledge Management Research, v.22 no.1, 2021년, pp.183 - 215
정순보 (국민대학교 비즈니스IT전문대학원) , 정승렬 (국민대학교 비즈니스IT전문대학원)
The purpose of this study is to present a framework for sales activities necessary for the successful sales development in the sales process of value-based selling and to explore individual sales activities for successful value-based selling. When we understand value-based selling as a procedural pr...
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