참고문헌 (76)

1. Akestam, N., Rosengren, S., & Dahlen, M. (2017). Advertising "like a girl" - Toward a better understanding of "femvertising" and its effects. Psychology & Marketing, 34(8), 795-806. doi:10.1002/mar.21023 

   상세보기

2. Antioco, M., Smeesters, D., & Le Boedec, A. (2012). Take your pick - Kate Moss or the girl next door? - The effectiveness of cosmetics advertising. Journal of Advertising Research, 52(1), 15-30. doi:10.2501/JAR-52-1-015-030 

   상세보기

3. Bian, X., & Wang, K. Y. (2015). Are size-zero female models always more effective than average-sized ones? Depends on Brand and self-esteem!. European Journal of Marketing, 49(7/8), 1184-1206. doi:10.1108/EJM-08-2013-0414 

   상세보기

4. Bower, A. B. (2001). Highly attractive models in advertising and the women who loathe them - The implications of negative affect for spokesperson effectiveness. Journal of Advertising, 30(3), 51-63. doi:10.1080/00913367.2001.10673645 

   상세보기

5. Casalo, L. V., Flavian, C., & Ibanez-Sanchez, S. (2017). Antecedents of consumer intention to follow and recommend an Instagram account. Online Information Review, 41(7), 1046-1063. doi:10.1108/OIR-09-2016-0253 

   상세보기

6. Chen, W. K., Huang, H. C., & Chou, S. C. T. (2008). Understanding consumer recommendation behavior in a mobile phone service context. In European Conference on Information Systems (ECIS) (pp. 1022-1033), Galway, Ireland: Association for Information Systems. 

7. Cheon, D. H. & Lee, H. J. (2012). A Study of effect on trust, acceptance and spread of word-of-mouth and purchase intention by characteristics of electronic word-of-mouth on travel industry. Academy of Customer Satisfaction Management, 14(1), 83-100. 

8. Choi, J. Y., & Cheong, Y. J. (2017). The study on the strategies of beauty influencer marketing - Mass media vs. social media. The Korean Journal of Advertising, 28(4), 47-72. doi:10.16972/apjbve.15.2.202004.171 

   원문보기 상세보기

9. Cho, S. W. (2011). Big data 시대의 기술 [Technology in the big data era]. KT Institute of Convergence Technology. Retrieved January 19, 2021, from https://docsplayer.org/113846796-Microsoft-wordth1_big-data-%EC%8B%9C%EB%8C%80%EC%9D%98-%EA%B8%B0%EC%88%A0_-_%EC%A1%B0%EC%84%B1%EC%9A%B0.html 

10. Choo, M. A., & Kim, S. H. (2010). The influence of customers' uniqueness needs for self-expression and its effect on their purchase intention - Moderating effect of innovativeness. Journal of New Industry and Business, 31, 73-93. 

11. Chua, T. H., Chang, L. (2016). Follow me and like my beautiful selfies - Singapore teenage girls' engagement in self-presentation and peer comparison on social media. Computers in Human Behavior, 55, 190-197. doi:10.1016/j.chb.2015.09.011 

    상세보기

12. D'Alessandro, S., & Chitty, B. (2011). Real or relevant beauty? Body shape and endorser effects on brand attitude and body image. Psychology & Marketing, 28(8), 843-878. doi:10.1002/mar.20415 

    상세보기

13. DeBraganza, N., & Hausenblas, H. A. (2010). Media exposure of the ideal physique on women's body dissatisfaction and mood - The moderating effects of ethnicity. Journal of Black Studies, 40(4), 700-716. doi:10.1177/0021934708317723 

    상세보기

14. Diedrichs, P. C., Lee, C., & Kelly, M. (2011). Seeing the beauty in everyday people - A qualitative study of young Australians' opinions on body image, the mass media and models. Body Image, 8(3), 259-266. doi:10.1016/j.bodyim.2011.03.003 

    상세보기

15. Evans, N. J., Phua, J., Lim, J., & Jun, H. (2017). Disclosing Instagram influencer advertising - The effects of disclosure language on advertising recognition, attitudes, and behavioral intent. Journal of Interactive Advertising, 17(2), 138-149. doi:10.1080/15252019.2017.1366885 

    상세보기

16. Festinger, L. (1954). A theory of social comparison processes. Human Relations, 7(2), 117-140. 

    상세보기

17. Fox, J., & Vendemia, M. A. (2016). Selective self-presentation and social comparison through photographs on social networking sites. Cyberpsychology, Behavior, and Social Networking, 19(10), 593-600. doi:10.1089/cyber.2016.0248 

    상세보기

18. Gerber, J. P., Wheeler, L., & Suls, J. (2018). A social comparison theory meta-analysis 60+ years on. Psychological Bulletin, 144(2), 177-197. doi:10.1037/bul0000127 

    상세보기

19. Guy, I., Jacovi, M., Perer, A., Ronen, I., & Uziel, E. (2010). Same places, same things, same people? - Mining user similarity on social media. In Proceedings of the 2010 ACM conference on Computer supported cooperative work (pp. 41-50). ACM. 

20. Ha, H. Y., & Perks, H. (2005). Effects of consumer perceptions of brand experience on the web - Brand familiarity, satisfaction and brand trust. Journal of Consumer Behaviour, 4(6), 438-452. doi:10.1002/cb.29 

    상세보기

21. Haferkamp, N., & Kramer, N. C. (2011). Social comparison 2.0 - Examining the effects of online profiles on social-networking sites. Cyberpsychology, Behavior, and Social Networking, 14(5), 309-314. doi:10.1089/cyber.2010.0120 

    상세보기

22. Han, I. S., Seo, S. S., Lee, S. W., Oh, S. H., Hwang, D. Y., & Kim, Y. C. (2011). A study on the characteristics of e-commerce users for agri-food products. Journal of KECRA, 12(4), 3-19. 

23. Han, J. H. (2020). The relationship among influencer interpersonal trust, brand image and purchase intention for SNS(Social Network Service) users. The Journal of the Korea Contents Association, 20(1), 31-44. doi:10.5392/JKCA.2020.20.01.031 

    원문보기 상세보기

24. Hendrickse, J., Arpan, L. M., Clayton, R. B., & Ridgway, J. L. (2017). Instagram and college women's body image - Investigating the roles of appearance-related comparisons and intrasexual competition. Computers in Human Behavior, 74, 92-100. doi:10.1016/j.chb.2017.04.027 

    상세보기

25. Hogue, J. V., & Mills, J. S. (2019). The effects of active social media engagement with peers on body image in young women. Body Image, 28, 1-5. doi:10.1016/j.bodyim.2018.11.002 

    상세보기

26. Hong, S. J. (2018, December 6). "뚱뚱하든, 말랐든 오늘도 입고 싶은 옷 입고 사세요" [Fat or thin, buy whatever you want to wear today]. Joongang. Retrieved January 30, 2021, from https://news.joins.com/article/23184451 

27. Jang, E. Y. & Hahn, D. W. (2004). Effects of social comparison goal, target, and outcome on choice of comparison target. The Korean Journal of Social and Personality Psychology, 18(2), 65-89. 

28. Janssen, D. M., & Paas, L. J. (2014). Moderately thin advertising models are optimal, most of the time - Moderating the quadratic effect of model body size on ad attitude by fashion leadership. Marketing Letters, 25(2), 167-177. doi:10.1007/s11002-013-9249-y 

    상세보기

29. Jung, A. Y. (2019). Influencer marketing case analysis and marketing research proposal. Services Marketing Journal, 12(1), 33-39. doi:10.22824/sma.12.1.201906.33 

    

30. Kahle, L. R., & Homer, P. M. (1985). Physical attractiveness of the celebrity endorser - A social adaptation perspective. Journal of Consumer Research, 11(4), 954-961. doi:10.1086/209029 

    상세보기

31. Katz, D. (1960). The functional approach to the study of attitudes. Public Opinion Quarterly, 24(2), 163-204. doi:10.1086/266945 

    상세보기

32. Kim, D. S., Baek, E., & Choo, H. J. (2017). The effect of self-presentation and self-expression attitude on selfie behavior in SNS. Fashion & Textile Research Journal, 19(6), 701-711. doi:10.5805/SFTI.2017.19.6.701 

    원문보기 상세보기

33. Kim, D. T., & Han, W. H. (2020). The effect of perceived social influencer's self-expression propensity on content recognition. Journal of Channel and Retailing, 25(3), 105-125. doi:10.17657/jcr.2020.07.31.6 

    상세보기

34. Kim, K. H. (2009). Effects of the image of Internet portal on long-term orientation, consumer satisfaction, and recommendation intention. The Korea Contents Society, 9(8), 333-340. doi:10.5392/JKCA.2009.9.8.333 

    원문보기 상세보기

35. Kim, S. & Lee, E. (2019). Analysis of the characteristics of fashion design in Instagram's fashion influencer. Fashion & Textile Research Journal, 21(1), 27-35. doi:10.5805/SFTI.2019.21.1.27 

    원문보기 상세보기

36. Kim, S., Lee, H., & Yang, H. (2020). An Empirical analysis of influencer's posting strategies in social media. Knowledge Management Research, 21(4), 41-57. doi:10.15813/kmr.2020.21.4.003 

    원문보기 상세보기

37. Kim, W. B. (2018). The effects of SNS fashion influencer's authenticity and fanship, Unpublished doctoral dissertation, Seoul National University; Seoul 

38. Korean Agency for Technology and Standards (2015). The 7th Size Korea 3D scan & measurement technology report. Seoul: Government Printing Office. 

39. Lee, E. J. & Kim, J. O. (2011). The service quality perception, purchase satisfaction, recommendation intention, and switching intention of fashion consumers according to the types of internet shopping malls. Journal of the Korean Society of Clothing and Textiles, 35(8), 890-905. doi:10.5850/JKSCT.2011.35.8.890 

    원문보기 상세보기

40. Lee, H. & Choo, H. J. (2013). Individual characteristics and social function attitudes on luxury brand purchase intentions. Journal of the Korean Society of Clothing and Textiles, 37(7), 922-934. doi:10.5850/JKSCT.2013.37.7.922 

    원문보기 상세보기

41. Lee, M., & Lee, H. H. (2017). The effects of SNS appearance-related photo activity on women's body image and self-esteem. Journal of the Korean Society of Clothing and Textiles, 41(5), 858-871. doi:10.5850/JKSCT.2017.41.5.858 

    원문보기 상세보기

42. Lee, S. H., & Kim, S. B. (2019). The boomerang effect of influencer marketing - How the interaction between influencer type and social distance affects negative word of mouth intentions. Korea Journal of Business Administration, 32(11), 2005-2028. doi:10.18032/kaaba.2019.32.11.2005 

    상세보기

43. Lee, Y., & Kwon, O. (2011). Intimacy, familiarity and continuance intention - An extended expectation-confirmation model in web-based services. Electronic Commerce Research and Applications, 10(3), 342-357. doi:10.1016/j.elerap.2010.11.005 

    상세보기

44. Lee, Y., Na, S. M., & Lee, J. Y. (2015). Instagram of fashion brands' current use and customer attitude based on user attributes. Journal of the Korean Fashion & Costume Design Association, 17(4), 201-217. 

45. Lee, Y. J. (2021). 이지호 '플렉스걸' 대표..."인플루언서 협찬 마케팅 1위 되겠다" [CEO of FLEXGIRL, I'll be number one in influencer sponsorship marketing]. Bridge Economics, Retrieved 26 March, 2021, from http://www.viva100.com/main/view.php?key20210308010001775 

46. Lennon, S. J., & Rudd, N. A. (1994). Linkages between attitudes toward gender roles, body satisfaction, self-esteem, and appearance management behaviors in women. Family and Consumer Sciences Research Journal, 23(2), 94-117. doi:10.1177/1077727X94232002 

    상세보기

47. Loken, B., & Peck, J. (2005). The effects of instructional frame on female adolescents' evaluations of larger sized female models in print advertising. Journal of Applied Social Psychology, 35(4), 850-868. doi:j.1559-1816.2005.tb02149.x 

    상세보기

48. Malar, L., Krohmer, H., Hoyer, W. D., & Nyffenegger, B. (2011). Emotional brand attachment and brand personality - The relative importance of the actual and the ideal self. Journal of Marketing, 75(4), 35-52. doi:10.1509/jmkg.75.4.35 

    상세보기

49. McQuarrie, E. F., Miller, J., & Phillips, B. J. (2013). The megaphone effect -Taste and audience in fashion blogging. Journal of Consumer Research, 40(1), 136-158. doi:10.1086/669042 

    상세보기

50. Meier, E. P., & Gray, J. (2014). Facebook photo activity associated with body image disturbance in adolescent girls. Cyberpsychology, Behavior, and Social Networking, 17(4), 199-206. doi:10.1089/ cyber.2013.0305 

    상세보기

51. Mun, J. W., & Kim, W. K. (2020). Proposal of developing an effective influrencer marketing strategy to activate brand communication. Korean Society of Basic Design & Art, 21(1), 197-210. doi:10.47294/KSBDA.21.1.15 

    상세보기

52. Nabi, R. L., & Keblusek, L. (2014). Inspired by hope, motivated by envy - Comparing the effects of discrete emotions in the process of social comparison to media figures. Media Psychology, 17(2), 208-234. doi:10.1080/15213269.2013.878663 

    상세보기

53. Nam, S. J., Lee, E. H., & Hwang, H. S. (2009). Clothing buying model according to the adolescent consumers' body image and self-esteem: focused on absorption in mass media and perception of BMI differences. Journal of Consumption Culture, 12(1), 123-146. doi:10.17053/jcc.2009.12.1.006 

    상세보기

54. Niinimaki, K. (2010). Eco-clothing, consumer identity and ideology. Sustainable Development, 18(3), 150-162. doi:10.1002/sd.455 

    상세보기

55. Oh, J. Y., & Sung, Y. H. (2018). Types of influencer and the attention of media engagement impact on consumer evaluation. Journal of Cultural Product & Design, 54, 165-176. doi:10.18555/kicpd.2018.54.16 

    상세보기

56. Oh, S. J. (2018). A study on the perception factors of the Instagram user. Journal of KSSSS, 39, 73-97. 

57. Papacharissi, Z. (2002). The self-online: The utility of personal home pages. Journal of Broadcasting & Electronic Media, 46(3), 346-368. doi:10.1207/s15506878jobem4603_3 

    상세보기

58. Park, S. J., & Cho, S. (2015). The influence of Instagram's posts information attributes on acceptable intentions and word of mouth effect - Focusing on college student in South Korea and the United states. Journal of Digital Convergence, 13(9), 115-128. doi:10.14400/JDC.2015.13.9.115 

    원문보기 상세보기

59. Pasternak, O., Veloutsou, C., & Morgan-Thomas, A. (2017). Self-presentation, privacy and electronic word-of-mouth in social media. Journal of Product & Brand Management, 26(4), 415-428. doi:10.1108/JPBM-04-2016-1150 

    상세보기

60. Presi, C., Maehle, N., & Kleppe, I. A. (2016). Brand selfies - Consumer experiences and marketplace conversations. European Journal of Marketing, 50(9/10), 1814-1834. doi:10.1108/EJM-07-2015-0492 

    상세보기

61. Rosa, J. A., Garbarino, E. C., & Malter, A. J. (2006). Keeping the body in mind - The influence of body esteem and body boundary aberration on consumer beliefs and purchase intentions. Journal of Consumer Psychology, 16(1), 79-91. doi:10.1207/s15327663jcp1601_10 

    상세보기

62. Ryoo, C. H. (2009). The expression components influencing on attitude of advertisements by familiar advertising and unfamiliar advertising on the web. Journal of Korea Design Forum, 22, 27-36. doi:10.21326/ksdt.2009.22.003 

    상세보기

63. Shimp, T. A., & Madden, T. J. (1988). Consumer-object relations - A conceptual framework based analogously on Sternberg's triangular theory of love. ACR North American Advances, 15, 163-168. 

64. Smeesters, D., & Mandel, N. (2006). Positive and negative media image effects on the self. Journal of Consumer Research, 32(4), 576-582. doi:10.1086/500489 

    상세보기

65. Sohn, S. H., & Youn, S. (2013). Does she have to be thin? Testing the effects of models' body sizes on advertising effectiveness. Atlantic Journal of Communication, 21(3), 164-183. doi:10.1080/15456870.2013.803109 

    상세보기

66. Sternberg, R. J. (1996). Love stories. Personal Relationships, 3(1), 59-79. doi:10.1111/j.1475-6811.1996.tb00104.x 

    상세보기

67. Sung, Y. S., Kim, M. N., Kim, B., & Park, J. S. (2007). A comparative study of realistic and idealized advertising - Focusing on social comparison theory. The Korean Journal of Advertising, 18(4), 311-334. 

68. Van de Ven, N. (2017). Envy and admiration - Emotion and motivation following upward social comparison. Cognition and Emotion, 31(1), 193-200. doi:10.1080/02699931.2015.1087972 

    상세보기

69. Wallace, E., Buil, I., de Chernatony, L., & Hogan, M. (2014). Who "likes" you... and why? A typology of Facebook fans - From "fan"-atics and self-expressives to utilitarians and authentics. Journal of Advertising Research, 54(1), 92-109. doi:10.2501/JAR54-1-092-109 

    상세보기

70. Wang, L. & Lee, J. H. (2019). The effect of K-beauty SNS influencer on Chinese consumers' acceptance intention of new products - Focused on Elaboration Likelihood Model (ELM). Fashion & Textile Research Journal, 21(5), 574-585. 

    원문보기 상세보기

71. Wilcox, K., Kim, H. M., & Sen, S. (2009). Why do consumers buy counterfeit luxury brands?. Journal of Marketing Research, 46(2), 247-259. doi:10.1509/jmkr.46.2.247 

    상세보기

72. Woo, H., Park, J., Tak, H., Lee, K., Lee, J., & Sung. Y. (2017). The relationship between self-esteem discrepancy and conspicuous self-expression on SNS. Korean Journal of Consumer and Advertising Psychology, 18(3), 365-389. doi:10.21074/kjlcap.2017.18.3.365 

    상세보기

73. Wood, J. V. (1989). Theory and research concerning social comparisons of personal attributes. Psychological Bulletin, 106(2), 231-248. doi:10.1037/0033-2909.106.2.231 

    상세보기

74. Wood, J. V., Taylor, S. E., & Lichtman, R. R. (1985). Social comparison in adjustment to breast cancer. Journal of Personality and Social Psychology, 49(5), 1169. 

    상세보기

75. Yi, J., & Jun, S. (2020). Consumers' expectations on the perceived quality of social media influencers' content - Focusing on attachment to influencers. Journal of Marketing Management Research, 25(2), 43-63. doi:10.37202/KMMR.2020.25.2.43 

    상세보기

76. Yoon, A., Lee, E., & Lee, H. H. (2018). Consumer perceptions of images in fashion Instagram by information providers (brand vs consumers) - Focusing on credibility, usefulness, enjoyment. Journal of the Korean Society of Clothing and Textiles, 42(3), 379-396. doi:10.5850/JKSCT.2018.42.3.379 

    원문보기 상세보기

저자의 다른 논문 :

이하경 (12) 추호정 (53)