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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.45 no.4, 2021년, pp.612 - 629
김태연 (서울대학교 의류학과) , 이하경 (서울대학교 의류학과) , 추호정 (서울대학교 의류학과)
This research started from hypothesizing that people hesitate to use a fashion sharing economy service due to the consumers' concerns or fears about contagion. The study explores how backstage information can affect consumers' responses to this service, especially their perceived risk and transparen...
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