$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

무대 후면(Backstage) 정보 제공이 패션 공유경제 서비스에 대한 소비자 반응에 미치는 영향
The Impact of Backstage Information on Consumer Responses for Fashion Sharing Economy Service 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.45 no.4, 2021년, pp.612 - 629  

김태연 (서울대학교 의류학과) ,  이하경 (서울대학교 의류학과) ,  추호정 (서울대학교 의류학과)

Abstract AI-Helper 아이콘AI-Helper

This research started from hypothesizing that people hesitate to use a fashion sharing economy service due to the consumers' concerns or fears about contagion. The study explores how backstage information can affect consumers' responses to this service, especially their perceived risk and transparen...

주제어

참고문헌 (86)

  1. Ackerman, D. S., & Hu, J. (2017). Assuring me that it is as 'Good as New' just makes me think about how someone else used it. Examining consumer reaction toward marketer-provided information about secondhand goods. Journal of Consumer Behaviour, 16(3), 233-241. doi:10.1002/cb.1631 

  2. Argo, J. J., Dahl, D. W., & Morales, A. C. (2006). Consumer contamination: How consumers react to products touched by others. Journal of Marketing, 70(2), 81-94. doi:10.1509/jmkg.70.2.081 

  3. Auger, G. A. (2014). Trust me, trust me not: An experimental analysis of the effect of transparency on organizations. Journal of Public Relations Research, 26(4), 325-343. doi:10.1080/1062726X.2014.908722 

  4. Avery, J., Paharia, N., Keinan, A., & Schor, J. B. (2010). The strategic use of brand biographies. Research in Consumer Behavior, 12, 213-229. doi:10.1108/S0885-2111(2010)0000012011 

  5. Bandsuch, M., Pate, L., & Thies, J. (2008). Rebuilding stakeholder trust in business: An examination of principle-centered leadership and organizational transparency in corporate governance. Business and Society Review, 113(1), 99-127. doi:10.1111/j.1467-8594.2008.00315.x 

  6. Bardhi, F., & Eckhardt, G. M. (2017). Liquid consumption. Journal of Consumer Research, 44(3), 582-597. doi:10.1093/jcr/ucx050 

  7. Bardhi, F., Eckhardt, G. M., & Arnould, E. J. (2012). Liquid relationship to possessions. Journal of Consumer Research, 39(3), 510-529. doi:10.1086/664037 

  8. Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173-1182. doi:10.1037/0022-3514.51.6.1173 

  9. Belk, R. (2014). You are what you can access: Sharing and collaborative consumption online. Journal of Business Research, 67(8), 1595-1600. doi:10.1016/j.jbusres.2013.10.001 

  10. Belk, R. W. (1988). Possessions and the extended self. Journal of Consumer Research, 15(2), 139-168. doi:10.1086/209154 

  11. Benoit, S., Baker, T. L., Bolton, R. N., Gruber, T., & Kandampully, J. (2017). A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors. Journal of Business Research, 79, 219-227. doi:10.1016/j.jbusres.2017.05.004 

  12. Bowden, J. L.-H. (2009). The process of customer engagement: A conceptual framework. Journal of Marketing Theory and Practice, 17(1), 63-74. doi:10.2753/MTP1069-6679170105 

  13. Ciorciari, J., Pfeifer, J., & Gountas, J. (2019). An EEG study on emotional intelligence and advertising message effectiveness. Behavioral Sciences, 9(8):88. doi:10.3390/bs9080088 

  14. Cummings, L. L., & Bromiley, P. (1996). The organizational trust inventory (OTI): Development and validation. In R. M. Kramer & T. R. Tyler (Eds.), Trust in organizations: Frontiers of theory and research (pp. 302-330). Thousand Oaks, CA: SAGE Publications. 

  15. Escalas, J. E. (2004). Narrative processing: Building consumer connections to brands. Journal of Consumer Psychology, 14(1&2), 168-180. doi:10.1207/s15327663jcp1401&2_19 

  16. Glinoga, M., & Tombs, A. (2007). Backstage visibility: Do the customers care? Proceedings of the Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, New Zealand, 2541-2549. 

  17. Goffman, E. (1959). The presentation of self in everyday life. New York, NY: Anchor Books, Doubleday. 

  18. Grayson, K. (1998). Customer responses to emotional labour in discrete and relational service exchange. International Journal of Service Industry Management, 9(2), 126-154. doi:10.1108/09564239810210488 

  19. Green, M. C., & Brock, T. C. (2000). The role of transportation in the persuasiveness of public narratives. Journal of Personality and Social Psychology, 79(5), 701-721. doi:10.1037/0022-3514.79.5.701 

  20. Grimmelikhuijsen, S. G. (2010). Transparency of public decision-making: Towards trust in local government? Policy & Internet, 2(1), 5-35. doi:10.2202/1944-2866.1024 

  21. Grimmelikhuijsen, S. G., & Meijer, A. J. (2014). Effects of transparency on the perceived trustworthiness of a government organization: Evidence from an online experiment. Journal of Public Administration Research and Theory, 24(1), 137-157. doi:10.1093/jopart/mus048 

  22. Hamari, J., Sjoklint, M., & Ukkonen, A. (2016). The sharing economy: Why people participate in collaborative consumption. Journal of the Association for Information Science and Technology, 67(9), 2047-2059. doi:10.1002/asi.23552 

  23. Hayes, A. F. (2013). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. New York, NY: The Guilford Press. 

  24. Hayes, A. F. (2018). Partial, conditional, and moderated moderated mediation: Quantification, inference, and interpretation. Communication Monographs, 85(1), 4-40. doi:10.1080/03637751.2017.1352100 

  25. Hollebeek, L. (2011). Exploring customer brand engagement: definition and themes. Journal of Strategic Marketing, 19(7), 555-573. doi:10.1080/0965254X.2011.599493 

  26. Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014). Consumer brand engagement in social media: Conceptualization, scale development and validation. Journal of Interactive Marketing, 28(2), 149-165. doi:10.1016/j.intmar.2013.12.002 

  27. Hollenbeck, C. R., Peters, C., & Zinkhan, G. M. (2008). Retail spectacles and brand meaning: Insights from a brand museum case study. Journal of Retailing, 84(3), 334-353. doi:10.1016/j.jretai.2008.05.003 

  28. Hood, C. (2007). What happens when transparency meets blame-avoidance? Public Management Review, 9(2), 191-210. doi:10.1080/14719030701340275 

  29. Howard, J. A., & Sheth, J. N. (1969). The theory of buyer behavior. New York, NY: Wiley. 

  30. Hur, W.-M. (2013). How researchers estimate indirect effect using bootstrapping: The case of simple, multiple, and double mediation. Korean Business Review, 6(3), 43-59. 

  31. Hustvedt, G., & Kang, J. (2013). Consumer perceptions of transparency: A scale development and validation. Family and Consumer Sciences Research Journal, 41(3), 299-313. doi:10.1111/fcsr.12016 

  32. Jacob, H., Kreifelts, B., Bruck, C., Nizielski, S., Schutz, A., & Wildgruber, D. (2013). Nonverbal signals speak up: Association between perceptual nonverbal dominance and emotional intelligence. Cognition & Emotion, 27(5), 783-799. doi:10.1080/02699931.2012.739999 

  33. Kamleitner, B., Thurridl, C., & Martin, B. A. S. (2019). A Cinderella story: How past identity salience boosts demand for repurposed products. Journal of Marketing, 83(6), 76-92. doi:10.1177/0022242919872156 

  34. Kang, J., & Hustvedt, G. (2014). Building trust between consumers and corporations: The role of consumer perceptions of transparency and social responsibility. Journal of Business Ethics, 125(2), 253-265. doi:10.1007/s10551-013-1916-7 

  35. Kim, R., Jeon, M., Lee, H. E., Lee, J. Y., Kim, S.-Y., & Choi, J. (2016). 트렌드 코리아 2017 [Trend Korea 2017]. Seoul: Miraebook Publishing Co. 

  36. Kim, R., Jeon, M., Lee, H. E., Lee, J. Y., Kim, S.-Y., Choi, J., ... Suh, Y. A. (2017). 트렌드 코리아 2018 [Trend Korea 2018]. Seoul: Miraebook Publishing Co. 

  37. Kim, S., & Lee, H. O. (2007). A study on the persuasive effect of narrative in the context of organ donation. Speech & Communication, 7, 76-108. 

  38. Kobis, N. C., Soraperra, I., & Shalvi, S. (2021). The consequences of participating in the sharing economy: A transparency-based sharing framework. Journal of Management, 47(1), 317-343. doi:10.1177/0149206320967740 

  39. Koufaris, M. (2002). Applying the technology acceptance model and flow theory to online consumer behavior. Information Systems Research, 13(2), 205-223. doi:10.1287/isre.13.2.205.83 

  40. Lamberton, C. P., & Rose, R. L. (2012). When is ours better than mine? A framework for understanding and altering participation in commercial sharing systems. Journal of Marketing, 76(4), 109-125. doi:10.1509/jm.10.0368 

  41. Laroche, M., McDougall, G. H. G., Bergeron, J., & Yang, Z. (2004). Exploring how intangibility affects perceived risk. Journal of Service Research, 6(4), 373-389. doi:10.1177/1094670503262955 

  42. Liu, Y.-F., Xu, Y., & Ling, I.-L. (2017). The impact of backstage cues on service evaluation. International Journal of Quality and Service Sciences, 9(2), 165-183. doi:10.1108/IJQSS-04-2016-0024 

  43. Lutz, C., Hoffmann, C. P., Bucher, E., & Fieseler, C. (2018). The role of privacy concerns in the sharing economy. Information, Communication & Society, 21(10), 1472-1492. doi:10.1080/1369118X.2017.1339726 

  44. Mayer, J. D., & Salovey, P. (1997). What is emotional intelligence? In P. Salovey & D. J. Sluyter (Eds.), Emotional development and emotional intelligence: Educational implications (pp. 3-31). New York, NY: Basic Books 

  45. Mitchell, V.-W., & Greatorex, M. (1993). Risk perception and reduction in the purchase of consumer services. The Service Industries Journal, 13(4), 179-200. doi:10.1080/02642069300000068 

  46. Mohlmann, M. (2015). Collaborative consumption: determinants of satisfaction and the likelihood of using a sharing economy option again. Journal of Consumer Behaviour, 14(3), 193-207. doi:10.1002/cb.1512 

  47. Mollen, A., & Wilson, H. (2010). Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives. Journal of Business Research, 63(9-10), 919-925. doi:10.1016/j.jbusres.2009.05.014 

  48. Moon, J. H. (2015). The impact of brand's backstage information disclosure via social media contents on consumer responses: Adoption of dramaturgical theory. The Journal of the Korea Contents Association, 15(4), 139-152. doi:10.5392/JKCA.2015.15.04.139 

  49. Murry J. P., Jr., Lastovicka, J. L., & Singh, S. N. (1992). Feeling and liking responses to television programs: An examination of two explanations for media-context effects. Journal of Consumer Research, 18(4), 441-451. doi:10.1086/209272 

  50. Nemeroff, C., & Rozin, P. (1994). The contagion concept in adult thinking in the United States: Transmission of germs and of interpersonal influence. Ethos, 22(2), 158-186. doi:10.1525/eth.1994.22.2.02a00020 

  51. Nemeroff, C. J. (1995). Magical thinking about illness virulence: Conceptions of germs from "safe" versus "dangerous" others. Health Psychology, 14(2), 147-151. doi:10.1037/0278-6133.14.2.147 

  52. O'Reilly, L., Rucker, M., Hughes, R., Gorang, M., & Hand, S. (1984). The relationship of psychological and situational variables to usage of a second-order marketing system. Journal of the Academy of Marketing Science, 12(3), 53-76. doi:10.1007/BF02739319 

  53. Paharia, N., Keinan, A., Avery, J., & Schor, J. B. (2011). The underdog effect: The marketing of disadvantage and determination through brand biography. Journal of Consumer Research, 37(5), 775-790. doi:10.1086/656219 

  54. Park, H. J., Shin, H. H., Kang, D. K., Kwon, I.-S., & Mehng, S. A. (2004). 기업의 투명성: 개념과 측정방법 [Corporate transparency: Concepts and measures]. Proceedings of the Korean Strategic Management Society, Summer Conference, Korea, 3-29. 

  55. Park, J., Lennon, S. J., & Stoel, L. (2005). On-line product presentation: Effects on mood, perceived risk, and purchase intention. Psychology & Marketing, 22(9), 695-719. doi:10.1002/mar.20080 

  56. Park, M. S., & Choi, K. S. (2018). A study on providing intention of P2P collaborative consumption: Focused on consumption values, attitude, perceived risk, trust and expected benefits. Journal of Consumption Culture, 21(3), 69-89. doi:10.17053/jcc.2018.21.3.004 

  57. Petrides, K. V., & Furnham, A. (2000). On the dimensional structure of emotional intelligence. Personality and Individual Differences, 29(2), 313-320. doi:10.1016/S0191-8869(99)00195-6 

  58. Peter, J. P., & Ryan, M. J. (1976). An investigation of perceived risk at the brand level. Journal of Marketing Research, 13(2), 184-188. doi:10.1177/002224377601300210 

  59. Pham, M. T., & Avnet, T. (2009). Rethinking regulatory engagement theory. Journal of Consumer Psychology, 19(2), 115-123. doi:10.1016/j.jcps.2009.02.003 

  60. Pizzol, H. O. D., & de Almeida, S. O. (2015). Compreendendoo compartilhamento de bens: proposicao de uma escala paramensuracao do construto consumo colaborativo [Understanding the sharing of goods: proposition of a scale for measuring the collaborative consumption construct]. Proceedings EnANPAD 2015, Brasil. Retrieved from http://www.anpad.org.br/abrir_pdf.php?eMjAyOTc 

  61. Preacher, K. J., & Hayes, A. F. (2004). SPSS and SAS procedures for estimating indirect effects in simple mediation models. Behavior Research Methods, Instruments, & Computers, 36(4), 717-731. doi:10.3758/BF03206553 

  62. Priester, J. R., & Petty, R. E. (1995). Source attributions and persuasion: Perceived honesty as a determinant of message scrutiny. Personality and Social Psychology Bulletin, 21(6), 637-654. doi:10.1177/0146167295216010 

  63. Rawlins, B. (2009). Give the emperor a mirror: Toward developing a stakeholder measurement of organizational transparency. Journal of Public Relations Research, 21(1), 71-99. doi:10.1080/10627260802153421 

  64. Ringel, L. (2019). Unpacking the transparency-secrecy nexus: Frontstage and backstage behaviour in a political party. Organization Studies, 40(5), 705-723. doi:10.1177/0170840618759817 

  65. Rozin, P., Millman, L., & Nemeroff, C. (1986). Operation of the laws of sympathetic magic in disgust and other domains. Journal of Personality and Social Psychology, 50(4), 703-712. doi:10.1037/0022-3514.50.4.703 

  66. Rozin, P., & Nemeroff, C. (1990). The laws of sympathetic magic: A psychological analysis of similarity and contagion. In J. W. Stigler, R. A. Shweder, & G. Herdt (Eds.), Cultural psychology: Essays on comparative human development (pp. 205-232). Cambridge: Cambridge University Press. 

  67. Salovey, P., & Mayer, J. D. (1990). Emotional intelligence. Imagination, Cognition and Personality, 9(3), 185-211. doi:10.2190/DUGG-P24E-52WK-6CDG 

  68. Schiffman, L. G., & Kanuk, L. L. (1997). Consumer behavior (6th ed.). Upper Saddle River, NJ: Prentice Hall. 

  69. Schnackenberg, A. K., & Tomlinson, E. C. (2016). Organizational transparency: A new perspective on managing trust in organization-stakeholder relationships. Journal of Management, 42(7), 1784-1810. doi:10.1177/0149206314525202 

  70. Schutte, N. S., Malouff, J. M., Hall, L. E., Haggerty, D. J., Cooper, J. T., Golden, C. J., & Dornheim, L. (1998). Development and validation of a measure of emotional intelligence. Personality and Individual Differences, 25(2), 167-177. doi:10.1016/S0191-8869(98)00001-4 

  71. Shneiderman, B. (2000). Designing trust into online experiences. Communications of the ACM, 43(12), 57-59 doi:10.1145/355112.355124 

  72. Sobel, M. E. (1982). Asymptotic confidence intervals for indirect effects in structural equation models. Sociological Methodology, 13, 290-312. doi:10.2307/270723 

  73. Solem, B. A. A. (2016). Influences of customer participation and customer brand engagement on brand loyalty. Journal of Consumer Marketing, 33(5), 332-342. doi:10.1108/JCM04-2015-1390 

  74. Son, H. J. (2018, May 3). 공유경제 인기 높은데...'패션 렌털' 서비스는 잇따라 고배 [Despite of the heightened interest of sharing economy...'Fashion Rental' service is getting worse one after another]. Dailyan. Retrieved from https://light.dailian.co.kr/news/view/711084 

  75. Sordi, J. D., Perin, M. G., Petrini, M. D. C., & Sampaio, C. H. (2018). Construal level and collaborative consumption: An exploratory approach. International Journal of Consumer Studies, 42(2), 264-273. doi:10.1111/ijcs.12420 

  76. Stern, B. B. (1994). Classical and vignette television advertising dramas: Structural models, formal analysis, and consumer effects. Journal of Consumer Research, 20(4), 601-615. doi:10.1086/209373 

  77. Sweeny, J. C., Soutar, G. N., & Johnson, L. W. (1999). The role of perceived risk in the quality-value relationship: A study in a retail environment. Journal of Retailing, 75(1), 77-105. doi:10.1016/S0022-4359(99)80005-0 

  78. Thompson, D. (2011, November 10). How Steve case and his company are driving the sharing economy. The Atlantic. Retrieved from https://www.theatlantic.com/business/archive/2011/11/how-steve-case-and-his-company-are-driving-the-sharing-economy/247997/ 

  79. Varma, A., Jukic, N., Pestek, A., Shultz, C. J., & Nestorov, S. (2016). Airbnb: Exciting innovation or passing fad?. Tourism Management Perspectives, 20, 228-237. doi:10.1016/j.tmp.2016.09.002 

  80. Vishwanath, T., & Kaufmann, D. (1999, September). Towards transparency in finance and governance. SSRN. Retrieved from https://ssrn.com/abstract258978 

  81. Vishwanath, T., & Kaufmann, D. (2001). Toward transparency: New approaches and their application to financial markets. The World Bank Research Observer, 16(1), 41-57. doi:10.1093/wbro/16.1.41 

  82. Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012). Customer engagement: Exploring customer relationships beyond purchase. Journal of Marketing Theory and Practice, 20(2), 127-145. doi:10.2753/MTP1069-6679200201 

  83. Vivek, S. D., Beatty, S. E., Dalela, V., & Morgan, R. M. (2014). A generalized multidimensional scale for measuring customer engagement. Journal of Marketing Theory and Practice, 22(4), 401-420. doi:10.2753/MTP1069-6679220404 

  84. Walther, B. R. (2004). Discussion of information transparency and coordination failure: Theory and experiment. Journal of Accounting Research, 42(2), 197-205. doi:10.1111/j.1475-679X.2004.00135.x 

  85. Wu, J., Ma, P., & Zeng, M. (2016). The role of service-provider's attributes in sharing economy: A data-driven study from the perspective of trust. Proceedings of the Wuhan International Conference on e-Business, China, 67-77. 

  86. Yoon, J.-Y., & Kim, S.-I. (2017). A study on development of fashion sharing platform for shared economy - Focusing on fashion rental service case -. Journal of the Korea Convergence Society, 8(7), 199-205. doi:10.15207/JKCS.2017.8.7.199 

저자의 다른 논문 :

관련 콘텐츠

오픈액세스(OA) 유형

FREE

Free Access. 출판사/학술단체 등이 허락한 무료 공개 사이트를 통해 자유로운 이용이 가능한 논문

이 논문과 함께 이용한 콘텐츠

저작권 관리 안내
섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로