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NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.23 no.2, 2021년, pp.200 - 211
이희윤 (서울대학교 의류학과) , 이하경 (서울대학교 의류학과) , 추호정 (서울대학교 생활과학연구소)
This study examines the effects of fashion influencers' body types (realistic versus ideal body types) on self-expression, self-representation, and recommendation intentions, as mediated by familiarity toward influencers. Although fashion influencers lead to a positive consumer response compared to ...
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