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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.19 no.5, 2021년, pp.383 - 395
이지효 (한양대학교 문화콘텐츠학과) , 나진억 (한양대학교 문화콘텐츠학과) , 김치호 (한양대학교 문화콘텐츠학과)
The purpose of this study is based on Pine and Gilmore's (1998) Experiential Economic Theory (4E's). This study mediates the perceived value of the experience factors (entertainment, aesthetic, deviant and educational experience) of Untact fashion and beauty performances. The impact on customer sati...
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