[논문]농촌체험휴양마을 운영관리 평가 및 유형화 - 양평 농촌체험휴양마을을 사례로 -

이동윤; 엄서호; 손용훈

doi:10.7851/ksrp.2021.27.2.023

Abstract ▼ AI-Helper

This study aims to understand why the sales volume and the number of visitors are different in each rural tourism village. The study considered that the management and operation of rural tourism villages is one of the major influencing factors. To prove this, the study determined what factors were r...

This study aims to understand why the sales volume and the number of visitors are different in each rural tourism village. The study considered that the management and operation of rural tourism villages is one of the major influencing factors. To prove this, the study determined what factors were related to the management and operation of villages and derived detailed items to evaluate them. In the study, the researchers conducted an in-depth interview and a literature review on the management and operation of rural tourism villages in Yangpyeong-gun. They also performed a case study on the Sumi village, one of the successfully managed and operated villages in Yangpyeong-gun, to determine the detailed items. As a result, seven factors were identified. These factors comprise operation entity, governance, shared vision, leadership, efficient role-playing, marketing efforts, and equity in profit distribution. Based on these seven factors, 85 of the evaluation items were developed. The management and operation scores of 85 items were measured and summed for each of the 21 rural tourism villages. First, 21 villages were divided into two groups by the sales figures to derive items to determine the difference in the mean value of the evaluation scores. Second, an independent sample t-test was conducted for each village at YangPyeong-gun. Third, the study divided the 21 villages into four groups using 46 evaluation items. Finally, the study's researchers clarified some challenges to solve and appropriate management and operation plans considering each type of rural tourism village.

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표/그림 (9)

표 Table 1. The arrangement of items related to the evaluation index among the prior research of rural experience and recreation villages
그림 Figure 1. 3-Areas and 7-Subareas of operation management of rural tourism village
표 Table 2. Summary of evaluation concepts related to operation management of rural tourism village
표 Table 3. Group categorizing by sales
표 Table 4. Results of independent sample t-test between groups according to sales
표 Table 5. The derivation of items with significant results from independent sample t-tests, between groups, according to sales
그림 Figure 2. Type classification according to the evaluation result of management and operation of the Rural Tourism Villages
표 Table 6. Regression analysis result between management operation evaluation result and sales according to independent sample t-test result (n=21)
표 Table 7. Status of Yang-pyeong 21 rural tourism villages by Type

참고문헌 (12)

Cho, J. H., Shim, J. S., Kim, Y. K. 2008. The Study of Reasons and Patterns of Conflict in the Agricultural Experience Villages. The Journal of Rural Society 18(1): 91-125.
Han, K. S., Kim, K. H., Jun, T. K., Um, D.H., Choi, Y.S. 2007. Development of An Evaluation System for the Interim Check of Integrated Rural Village Development Project. Journal of Agricultural Extension & Community Development 13(2): 121-132.
Kim, D. S., Choi, H. S. 2007. Development of Green-Tourism Potential Evaluation Method for Rural Villages Considering Amenity and Human Resources. Journal of The Korean Society Of Rural Planning 13(2): 7-16.
Kim, N. J., Moon, S. M. 2007. 2. Kim, Y. T., Choi, S.M., Kim, H.G., Im, S.B. 2014. Journal of Tourism Sciences 31(3): 97-116.

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Kim, Y. T., Choi, S. M., Kim, H. G., Im, S.B. 2014a. Development of Evaluation Indicators System by Rural Village Types. Journal of the Korean Society of Rural Planning 20(1): 37-49.

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Kim, Y. T., Choi, S. M., Kim, H. G., Im, S.B. 2014b. An Analysis of Importance Weight of Evaluation Indicators for Classification of Rural Village. Journal of the Korean Society of Rural Planning 20(3): 121-130.

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Na, R. H., Yoon, Y. C., Kim, Y. J. 2010. Accomplishment Analysis of the Rural Traditional Theme Village by AHP Method. Journal of Agriculture & Life Science 44(4): 57-68.
Son, J. Y. 2014. A Study on the Activation of Green Tourism by the "Rural Experience and Recreation Village Business". International Journal of Tourism and Hospitality Research 28(11): 95-107.
Park, S. H. 2013. Development direction of rural tourism for the 6th industrialization of rural areas. KREI.
Yangpyeong gun 2016. internal data about visitors and sales of rural tourism villages in yangpyeong gun.
Youn, J., Choi, S. D. 2013. Impact of Social Capital on Community-Based Tourism Development Performance: Focused on Green Rural Tourism Village. Journal of Tourism Sciences 37(4): 77-96.

상세보기
Yoon, S. D., Lee, S. M., Lim, K. H., Choi, J. U., Jeong, M. C., Rhee, S. Y., Kim, M. H., Hong, S. Y. 2016. Preference of Experience Program among Visitors to Social Enterprises in the Rural: Focused on Social Enterprises using Traditional Resources. The Korean Society of International Agriculture 28(3): 325-334.

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[국내논문] 농촌체험휴양마을 운영관리 평가 및 유형화 - 양평 농촌체험휴양마을을 사례로 -
Operation Management Appraisal and the Classification of Rural Tourism Villages - The Cases of Yang-Pyeong Rural Tourism Villages - 원문보기

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[국내논문] 농촌체험휴양마을 운영관리 평가 및 유형화 - 양평 농촌체험휴양마을을 사례로 - Operation Management Appraisal and the Classification of Rural Tourism Villages - The Cases of Yang-Pyeong Rural Tourism Villages - 원문보기

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[국내논문] 농촌체험휴양마을 운영관리 평가 및 유형화 - 양평 농촌체험휴양마을을 사례로 -
Operation Management Appraisal and the Classification of Rural Tourism Villages - The Cases of Yang-Pyeong Rural Tourism Villages - 원문보기

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