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NTIS 바로가기한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.21 no.6, 2021년, pp.561 - 571
최강준 (연세대학교 경영연구소) , 황지현 (연세대학교 경영학과) , 이재영 (연세대학교 경영학과)
As the game industry grows, the companies are promoting price discounts to increase game sales and profits. Consumers generally feel guilt when they are purchasing games. Previous studies argue that consumers feel less guilty and justify their consumption more easily when they are purchasing hedonic...
https://www.kocca.kr/cop/bbs/view/B0000138/1837574.do?menuNo200831.2021.02.18
https://www.hankyung.com/it/article/2018042024041. 2021.02.18
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