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NTIS 바로가기지식경영연구 = Knowledge Management Research, v.23 no.2, 2022년, pp.229 - 251
장주혁 (고려대학교 미디어학과) , 백현미 (고려대학교 미디어학부) , 이새롬 (경북대학교 경영학부) , 배성훈 (경북대학교 경영학부)
Online reviews are useful for other consumers to make reasonable purchase decisions by providing previous buyers' experiences. However, when online reviewers are biased, online reviews do not accurately reflect the true quality of the product. Therefore, we investigated the characteristics of review...
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