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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.45 no.3, 2021년, pp.546 - 558
이명선 (성균관대학교 의상학과) , 범서희 (성균관대학교 의상학과) , 임은혁 (성균관대학교 의상학과)
As consumers' demand for corporate social responsibility (CSR) has increased, luxury fashion brands have been providing support for arts and culture as CSR activities. The purpose of this study is to examine patronage of arts and culture as corporate philanthropy and to analyze the motives luxury fa...
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