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럭셔리 패션브랜드의 사회공헌활동으로서의 문화예술지원
Luxury Fashion Brands' Patronage of Arts and Culture as Corporate Philanthropy 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.45 no.3, 2021년, pp.546 - 558  

이명선 (성균관대학교 의상학과) ,  범서희 (성균관대학교 의상학과) ,  임은혁 (성균관대학교 의상학과)

Abstract AI-Helper 아이콘AI-Helper

As consumers' demand for corporate social responsibility (CSR) has increased, luxury fashion brands have been providing support for arts and culture as CSR activities. The purpose of this study is to examine patronage of arts and culture as corporate philanthropy and to analyze the motives luxury fa...

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