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NTIS 바로가기디지털융복합연구 = Journal of digital convergence, v.19 no.7, 2021년, pp.41 - 50
임혜원 (건국대학교 도시재생학과)
All cities have constructed city branding strategically to intensify their competitiveness in global arena. Seoul Metropolitan has launched city brand in policy-level since 2003 and they have struggled to utilize city branding until now. This study explores the changes in Seoul's city brand in order...
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