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NTIS 바로가기한국콘텐츠학회논문지 = The Journal of the Korea Contents Association, v.21 no.7, 2021년, pp.93 - 104
한승지 (NHN AD(주) EDGE팀) , 김중인 (홍익대학교 상경대학 글로벌경영학과)
Most of the existing studies on the volume and valence of the eWOM (electronic word of mouth) about movies and box-office revenues were conducted using online actual data (secondary data) at Yahoo Movies, IMDB.com, Naver Movies, etc. However, it is difficult to grasp psychological variables from onl...
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