$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

중국 진출 한국 패션 브랜드의 CSR 적합성이 소비자 만족 및 브랜드 태도에 미치는 영향과 자민족 중심주의의 조절효과
The Influence of Korean Fashion Brands' CSR Fit with Chinese Consumers on Consumer Satisfaction and Brand Attitude Moderated by Ethnocentrism 원문보기

Family and environment research : fer, v.59 no.3, 2021년, pp.419 - 432  

장예월 (연세대학교 의류환경학과) ,  신은정 (연세대학교 의류환경학과) ,  고애란 (연세대학교 의류환경학과)

Abstract AI-Helper 아이콘AI-Helper

To help korean fashion brands establish CSR activities in the chinese market in the future, this study investigated the influence of korean fashion brands' CSR fit with Chinese Consumers on Consumer Satisfaction and brand attitude, with the moderating effect of ethnocentrism. An online survey was co...

주제어

참고문헌 (74)

  1. Aaker, D. A., & Keller, K. L. (1990). Consumer evaluations of brand extensions. Journal of Marketing , 54 (1), 27-41. http://dx.doi.org/10.1177/002224299005400102 

  2. Ahn, J. S. (2012). The effect of consumer ethnocentrism in China: Differences by consumer lifestyles and moderating effect of country images. International Management Research, 23(3), 91-121. 

  3. Ahn, T. H., & Park, B. G. (2017). The effects of corporate social responsibility on customer satisfaction and customer citizen behavior: Mediating effects of company image and CSV. Journal of Digital Convergence, 15(4), 223-231. http://dx.doi.org/10.14400/JDC.2017.15.4.223 

  4. An, D. C., Wang, C., Kim, J. D., & Choi, K. S. (2018). The role of consumer ethnocentrism explaining the effect of CSR authenticity of a global company. Journal of Product Research, 36 (3), 87-97. http://doi.org/10.36345/kacst.2018.36.3.010 

  5. An, Z. Y. (2015). The effects of Korean corporation CSR on Chinese consumers' product purchase intention (Unpublished master's thesis). Konkuk University, Seoul, Korea. 

  6. Bae, J. Y. (2014). CSR communication factors' and personal characters' impacts on CSR evaluations. The Korean Journal of Advertising, 25(8), 393-423. http://dx.doi.org/10.14377/KJA.2014.11.30.393 

  7. Backer-Olsen, K. L., Cudmore, B. A., & Hill, R. P. (2006). The impact of perceived corporate social responsibility on consumer behavior. Journal of Business Research, 59(1), 46-53. http://dx.doi.org/10.1016/j.jbusres.2005.01.001 

  8. Bowen, H. R. (1953). Social responsibility of the business. New York: Harper. 

  9. Bower, G. H. (1981). Mood and memory. American Psychologist, 36(2), 129-148. https://doi.org/10.1037/0003-066X.36.2.129 

  10. Brown, T. J., & Dacin, P. A. (1997). The company and the product: Corporate associations and consumer product responses. Journal of Marketing, 61(1), 68-84. http://dx.doi.org/10.2307/1252190 

  11. Carroll, A. B. (1979). A three-dimensional conceptual model of corporate social performance. Academy of Management Review, 4(4), 497-505. https://doi.org/10.2307/257850 

  12. Carroll, A. B. (1991). The Pyramid of corporate social responsibility: Toward the moral management of organizational stake holders. Business Horizons, 34 (4), 39-48. http://dx.doi.org/10.1016/0007-6813(91)90005-G 

  13. Cheon, M. B. (2015). The role of ethnocentrism in the effect of the strategic CSR activities of foreign companies on consumer response. Korean Journal of Business Administration, 28(1), 241-264. 

  14. Cho, C. W. (2018, August 29). Korean companies recognized for social responsibility in China. Financial News. Retrieved August 29, 2018, from https://www.fnnews.com/news/201808291701481737. 

  15. Choi, M. Y. (2012). Brand attitude formation according to consumers' cognition of CSR fit and CSR motivation. Journal of Fashion Design, 12(1), 75-92. 

  16. Choi, M. Y., & Yoon, N. H. (2010). Perceived motivation of corporate social responsibility to fashion brand and consumer-brand relationship building. Family and Environment Research, 48(6), 119-132. https://doi.org/10.6115/khea.2010.48.6.119 

  17. Fornell, C. & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18 (1), 39-50. http://dx.doi.org/10.1177/002224378101800104 

  18. GlobalData. (2020). China to overtake us as the largest apparel market by 2023, says GlobalData. Retrieved June 04, 2020, from http://www.globaldata.com/china-to-overtake-us-as-the-largest-apparelmarket-by-2023-says-globaldata/ 

  19. Guo, G., & Kwon, Y. C. (2015). The influence of Chinese consumer ethnocentrism on brand attitude: The moderating of brand globalness and corporate social responsibility. Journal of the Korean Trade Association, 40(4), 1-20. 

  20. Gupta, S., & Pirsch, J. (2008). The influence of a retailer's corporate social responsibility program on re-conceptualizing store image. Journal of Retailing and Consumer Services, 15(6), 516-526. http://dx.doi.org/10.1016/j.jretconser.2008.02.003 

  21. Han, S. R., Lee, M. S., & Lee, J. W. (2014). A study on the evaluation of corporate social responsibility and corporate through identifiability effect. Journal of Consumer Studies, 25(4), 103-120. 

  22. He, X. F., Pu, Y., Zhu, Y. X., & Tang, C. Y. (2010). Revision and examination of reliability and validity of corporate social responsibility scale in China. Soft Science, 24(12), 106-110. http://dx.doi.org/10.3969/j.issn.1001-8409.2010.12.024 

  23. Kim, G. W. (2011). The effect of corporate sustainability management efforts on customer satisfaction and loyalty (Unpublished master's thesis). Ewha Womans University, Seoul, Korea. 

  24. Kim, J. B., & Gu, G. B. (2013). The effects of surfing manufactures' corporate social responsibility(CSR) and CSR fit on corporate image, brand attitude, brand attachment, and purchasing intention. Journal of the Korean Society of Physical Education, 53(1), 205-217. http://dx.doi.org/10.51979/KSSLS.2013.08.53.205 

  25. Kim, J. H., & Jo, J. (2011). Effects of corporate social responsibility and brand awareness on purchase intent: An exploratory investigation of Korean food companies in China. Chinese and Gongguk Studies, 14, 1-27. https://doi.org/10.17935/Chinan.2011.14.1 

  26. Kim, J. H., & Kim, J. Y. (2017). The relationship among golf wear selection attributes, customer satisfaction, brand attitude and repurchase intention. Journal of Digital Convergence, 15(6), 467-479. http://dx.doi.org/10.14400/JDC.2017.15.6.467 

  27. Kim, J. Y. & Lim, T. H. (2016). The relationship between the public's attitude, perceived motivation and CSR congruence for sports public institutions: Focus on the sports betting business. The Korean Journal of Physical Education, 55(5), 357-374. 

  28. Kim, S. (2012). Purchase intention to made-in Korea product cased by Korean wave and Chinese consumers' ethnocentrism (Unpublished master's thesis). Seoul University, Seoul, Korea. 

  29. Kim, S. U., & Park, K. Y. (2019). The impact of corporate social responsibility on company-consumer identification, corporate image, trust, attitude and purchase intention: Focusing on domestic coffee brand. Culinary Science & Hospitality Research, 25(1), 38-47. http://dx.doi.org/10.20878/cshr.2019.25.1.005 

  30. Klein, J., & Dawar, N. (2004). Corporate social responsibility and consumers' attributions and brand evaluations in a product-harm crisis. International Journal of Research in Marketing, 21(3), 203-217. http://dx.doi.org/10.1016/j.ijresmar.2003.12.003 

  31. Kwon, M. J., Lee, Y. S., & Lee, S. D. (2005). A study on the practice and strategy of the social marketing in fashion business. Journal of the Korean Society of Living Science, 14(1), 179-192. 

  32. Lafferty, B. A. (2007). The relevance of fit in a cause-brand alliance when consumers evaluate corporate credibility. Journal of Business Research, 60(5), 447-453. http://dx.doi.org/10.1016/j.jbusres.2006.09.030 

  33. Lam, S. Y., Shankar, V., Erramilli, M. K., & Murthy, B. (2004). Customer value, satisfaction, loyalty, and switching costs: An illustration from a business-to-business service context. Journal of the Academy of Marketing Science, 32(3), 293-311. 

  34. Lee, E. M. (2008). The effects of the perceived fit between company and CSR activities and between consumer and CSR activities on consumer responses: The mediating roles of consumer perception and identification (Unpublished doctoral dissertation). Ewha Womans University, Seoul, Korea. 

  35. Lee, E. Y. (2011). A study of corporate social responsibility activities 'influence for the consumers' brand evaluation. Journal of the Korean Society of Aeronautical Management, 9(2), 111-125. 

  36. Lee, G. K. (2018). The influence of Korean corporate's CSR on national image, trust and purchasing intention of Chinese consumers. (Unpublished master's thesis). Hanyang University, Seoul, Korea. 

  37. Lee, H. M., Kim, T, H. & Lee, J. H. (2019). The effects of social-face sensitivity on purchasing satisfaction and brand attitude of Chinese golf products consumers. Korean Journal of Sports Science. 28(1), 667-677. https://doi.org/10.35159/kjss.2019.02.28.1.667 

  38. Lee, H. S., Ahn, G. H., & Ha, Y. W. (2006). Consumer behavior: A marketing strategic approach. Seoul: Beommunsa. 

  39. Lee, J. I. (2010). The influences of corporate social responsibility activities types in their perceived suitability on recommendation and purchasing intention (Unpublished doctoral dissertation). Seoul Women's University, Seoul, Korea. 

  40. Lee, J. I., & Shin, S. Y. (2011). Impact of the perceived fit of a fashion company's CSR activities on the recommendation and purchasing intention of consumers. Journal of the Korean Society of Clothing and Textiles, 35(7), 816-827. https://doi.org/10.5850/JKSCT.2011.35.7.816 

  41. Lee, J. I., & Shin, S. Y. (2011). The influences of consumer behavior according to their perceived suitability toward the type of corporate social responsibility activities. Fashion & Textile Research Journal, 13(6), 888-899. http://doi.org/10.5805/KSCI.2011.13.6.888 

  42. Lee, J. M., & Kim, S. H. (2015). The influence of sustainability management fit of SPA brand on consumer purchase intention. The Research Journal of the Costume Culture, 23(2), 161-175. https://doi.org/10.29049/rjcc.2015.23.2.161 

  43. Lee, Y. C., & An, S. H. (2017). The effects of consumption values of an eco-friendly restaurant on consumer satisfaction, brand trust, brand attitude. International Journal of Tourism and Hospitality Research, 31(3), 169-183. http://dx.doi.org/10.21298/IJTHR.2017.09.31.9.169 

  44. Lee, Y. K. (2010). International management: Trust and purchase intention to made-in Korea product caused by Chinese consumers' animosity and ethnocentrism: Focusing on the made-in Korea mobile phone. International Area Studies Review, 14(2), 133-158. 

  45. Li, H. M., Kim, T. Y., & Lee, J. H. (2019). The effects of social-face sensitivity on purchasing satisfaction and brand attitude of Chinese golf products consumers. Korean Journal of Sports Science, 28(1), 667-677. https://doi.org/10.35159/KJSS.2019.02.28.1.667 

  46. Liu, J. N. (2013). The relationship between Social corporate responsibility, firm image, and consumer royalty of Korean large firm located in China (Unpublished master's thesis). Chungbuk University, Cheongju, Korea. 

  47. Mohr, L. A., & Webb, D. J. (2005). The effects of corporate social responsibility and price on consumer responses. Journal of Consumer Affairs, 39(1), 121-147. http://dx.doi.org/10.1111/j.1745-6606.2005.00006.x 

  48. Moon, S. A., Park, K. I., & Park, S. S. (2015). The effects of the elements of experiential marketing on the visitors' satisfaction, brand attitude and revisit intention: Focused on Mungyeong Omija Festival. Tourism Research, 40(2). 17-43. 

  49. Nam, S. M. (2012). A comparative study of the influence of ethnocentrism on foreign product evaluation and purchase intention between Korea and Japan. The Japanese Modern Association of Korea, 37, 513-529. https://doi.org/10.16979/imak.37.201208.513 

  50. National Federation of Businessmen. (2020). 2020 social value report of major enterprises. Seoul: Kyohaksa. 

  51. Nunnally, J. C. (1978). An overview of psychological measurement. Clinical diagnosis of mental disorders, 97-146. 

  52. Oliver, R. L. (1981). Measurement and evaluation of satisfaction processes in retail settings. Journal of Retailing, 57(3), 25-48. 

  53. Oliver, R. L. (1993). Cognitive, affective, and attribute bases of the satisfaction response. Journal of Consumer Research, 20(3), 418-443. http://dx.doi.org/10.1086/209358 

  54. Park, H. Y. (2015, October 26). Youcker has changed. Street bonded shopping instead of department store. Apparel News. Retrieved December 15, 2016, from https://www.apparelnews.co.kr/news/news_view/?idx157935 

  55. Park, J. C., & Lee, K. H. (2009). The effects of corporate efforts for the sustainable management on the corporate trust and customer satisfaction. Asia-Pacific Journal of Business & Commerce, 1(2), 1-22. 

  56. Phillips, D. M., & Baumgartner, H. (2002). The role of consumption emotions in the satisfaction response. Journal of Consumer Psychology, 12(3), 243-252. https://doi.org/10.1207/S15327663JCP1203_06 

  57. Seo, H. J., & Yang, J. H. (2015). Influences of the fit between the corporate brand image and corporate social responsibility(CSR) on brand attitudes: Focuses on consumers' donation tendencies and CSR massage framing. The Korean Journal of Advertising, 26(7), 99-121. https://doi.org/10.14377/KJA.2015.10.15.99 

  58. Shi, L. Z. (2020). A study on the difference analysis and satisfaction between Chinese consumers' preferred factors for Korean brands and overseas brands: Focused on clothing fashion brand (Unpublished master's thesis). Chosun University, Gwangju, Korea. 

  59. Shimp, T. A., & Sharma, S. (1987). Consumer ethnocentrism: Construction and validation of the CETSCALE. Journal of Marketing Research, 24(3), 280-289. http://dx.doi.org/10.1177/002224378702400304 

  60. Shin, J. S., Moon, Y. H., & Cheon, M. B. (2016). Ethnocentrism of consumers and strategic CSR activities of foreign company in Korea and China. Korean Journal of Business Administration, 29(11), 1733-1756. http://dx.doi.org/10.18032/kaaba.2016.29.11.1733 

  61. Shin, S. Y., & Lee, J. I. (2011). The influences of consumer behavior according to their perceived suitability toward the type of corporate social responsibility activities. Fashion & Textile Research Journal, 13(6), 888-899. https://doi.org/10.5805/KSCI.2011.13.6.888 

  62. Simonson, I., & Tversky, A. (1992). Choice in context: Tradeoff contrast and extremeness aversion. Journal of Marketing Research, 29(3), 281-295. http://dx.doi.org/10.1177/002224379202900301 

  63. Sohn, Y. S., & Yoo, K. W. (2013). Consumer evaluation for CSR: the role of similarity and consistency. Corporate Management Research, 20(3), 179-200. 

  64. Suh, T., & Kwon, W. G. (2002). Globalization and reluctant buyers. International Marketing Review, 19 (6), 663-680. http://dx.doi.org/10.1108/02651330210451962 

  65. Tak, H. S. (2021). The effects of experiential marketing factors of SPA fashion brand flagship stores on brand loyalty and purchase intent (Unpublished doctoral dissertation). Gachon University, Gyeonggi, Korea. 

  66. Tian, H., & Yuan, H. X. (2013). The effects of product-harm crisis response strategy on brand attitude- the moderating role of corporate social responsibility fit. Study & Exploration, 11, 96-100. http://dx.doi.org/10.3969/j.issn.1002-462X.2013.11.017 

  67. Vernuccio, M., Barbarossa, C., Giraldi, A., & Ceccotti, F. (2012). Determinants of e-brand attitude: A structural modeling approach. Journal of Brand Management, 19(6), 500-512. https://doi.org/10.1057/bm.2011.59 

  68. Wang, H. Z. (2003). Consumer ethnocentrism: An empirical test in China and its marketing managerial implications. Nankai Business Review, 6(4), 31-36. http://dx.doi.org/10.3969/j.issn.1008-3448.2003.04.006 

  69. Werther, Jr. W. B., & Chandler, D. (2010). The strategic context of CSR, strategic corporate social responsibility: Stakeholders in a global environment. London: Sage. 

  70. Woo, J., Go, W. H., Park, G. D., & Heo, W. M. (2007). Consumer ethnocentrism and unwillingness to buy foreign products. The Korean Journal of Advertising and Public Relations, 9(4), 230-256. 

  71. Yoo, J. N. (2017). A study on the influence of Korean wave and CSR on purchase intentions (Unpublished master's thesis). Hanbat University, Daejeon, Korea. 

  72. Yoon, G., Ryu, J. Y., & Park, H. N. (2014). The communication effect of corporate philanthropic activities on Facebook: The moderating effects of the suitability and types of the activities. The Korean Journal of Advertising, 25 (5), 43-62. http://dx.doi.org/10.14377/KJA2014.7.15.43 

  73. Yun, S. P. (2018). The effect of corporate social responsibility(CSR) on brand equity, brand attitude and repurchase intention: Focusing on the moderating effect of CSR authenticity (Unpublished doctoral dissertation). Woosong University, Daejeon, Korea. 

  74. Zarkada-Fraser, A., & Fraser, C. (2002). Store patronage prediction for foreign- owned supermarkets. International Journal of Retail and Distribution Management, 30 (6), 282-299. http://dx.doi.org/10.1108/09590550210429504 

저자의 다른 논문 :

섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로