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NTIS 바로가기한국융합학회논문지 = Journal of the Korea Convergence Society, v.12 no.8, 2021년, pp.157 - 169
백승용 (홍익대학교 광고홍보학) , 윤칠상 (홍익대학교) , 성열홍 (홍익대학교 광고홍보대학원)
The purpose of this study was to investigate the satisfaction of personal media use based on individual psychological characteristics, that is, sensory propensity and media engagement effect. The results of verifying the research hypothesis are as follows. First, it was found that the 'Thrill and Ad...
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