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스마트홈 제품 구매의도에 영향을 미치는 요인 분석 연구: 기술적 신뢰를 매개변수로
A Study on Factors Influencing the Intention to Purchase Smart Home Products: Using Technological Trust as a Mediating Variable 원문보기

Journal of information technology applications & management = 한국데이타베이스학회지, v.28 no.6, 2021년, pp.23 - 43  

조남재 (Hanyang University, Business School) ,  이혜자 (Hanyang University, Business School) ,  정은정 (Hanyang University, Business School) ,  유기섭 (Business School, Hanyang University)

Abstract AI-Helper 아이콘AI-Helper

This research is a study on smart homes products, which interest and research are being conducted, because of the recent development of the Internet of Things. Consumer's Purchase intention was set as a dependent variable, and technological trust was used as a mediating variable. We used Technology ...

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표/그림 (11)

참고문헌 (92)

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