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NTIS 바로가기Fashion & textile research journal = 한국의류산업학회지, v.23 no.4, 2021년, pp.448 - 457
최다연 (연세대학교 의류환경학과) , 고은주 (연세대학교 의류환경학과)
This study aimed to identify messages that induce positive product attitudes and purchase intentions among luxury consumers in online luxury sales. Message types elicited from luxury products were classified as quantity-limited, time-limited, sustainability, and personalization. A total of 150 parti...
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