참고문헌 (72)

1. Achabou, M. A., & Dekhili, S. (2013). Luxury and sustainable development - Is there a match? Journal of Business Research, 66(10), 1896-1903. doi:10.1016/j.jbusres.2013.02.011 

   상세보기

2. Aggrawal, P., Jun, S. Y., & Huh, J. H. (2011). Scarcity messages - A consumer competition perspective. Journal of Advertising, 40(3), 19-30. doi:10.2753/JOA0091-3367400302 

   상세보기

3. Amatulli, C., De Angelis, M., Pichierri, M., & Guido, G. (2018). The importance of dream in advertising - Luxury versus mass market. International Journal of Marketing Studies, 10(1), 71-81. doi:10.5539/ijms.v10n1p71 

   상세보기

4. Amatulli, C., De Angelis, M., & Donato, C. (2020). An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communication. Psychology & Marketing, 37(4), 523-534. doi:10.1002/mar.21320 

   상세보기

5. Amaldoss, W., & Jain, S. (2005). Conspicuous consumption and sophisticated thinking. Management Science, 51(10), 1449-1466. doi:10.1287/mnsc.1050.0399 

   상세보기

6. Baek, J. H., & Bae, S. J. (2020). A study on the characteristics of Christian Dior's brand communication through YouTube channel fashion film analysis. Fashion & Textile Research Journal, 22(6), 716-726. doi:10.5805/SFTI.2020.22.6.716 

   원문보기 상세보기

7. Ballina, F. J. D. L., & Ballina, I. D. L. (2019). Scarcity as a desirable attribute of luxury fashion brands in millennial marketing. MarketTrziste, 31(2), 153-170. doi:10.22598/mt/2019.31.2.153 

   

8. Baker, M. J., & Churchill, G. A. (1977). The impact of physically attractive models on advertising evaluations. Journal of Marketing research, 14(4), 538-555. doi:10.2307/3151194 

   상세보기

9. Brock, T. C. (1968). Implications of commodity theory for value change in psychological foundations of attitudes. A. G. Greenwald, T. C. Brock and T. M. Ostrom (Eds.), New York: Academic Press. 243-275. 

10. Bolton, R. N., & Drew, J. H. (1991). A multistage model of customers' assessments of service quality and value. Journal of Consumer Research, 17(4), 375-384. 

    상세보기

11. Chae, H., Park, J. H., & Ko, E. (2020). The effect of attributes of Korean trendy drama on consumer attitude, national image, and consumer acceptance intention for sustainable Hallyu culture. Journal of Global Fashion Marketing, 11(1), 18-36. doi:10.1080/20932685.2019.1680305 

    상세보기

12. Chandon, J. L., Laurent, G., & Valette-Florence, P. (2016). Pursuing the concept of luxury - Introduction to the JBR special issue on "Luxury marketing from tradition to innovation". Journal of Business Research, 69(1), 299-303. doi:10.1016/j.jbusres.2015.08.001 

    상세보기

13. Chen, S. J., & Chang, T. Z. (2003). A descriptive model of online shopping process: some empirical results. International Journal of Service Industry Management, 14(5), 556-569. 

    상세보기

14. Chun, E., Seok, H., Chung, M., & Ko, E. (2017). A study on the types of product review on mobile beauty app, perceived information authenticity, brand attitude, purchase intention and e-wom Intention. Fashion & Textile Research Journal, 19(2), 180-193. doi:10.5805/SFTI.2017.19.2.180 

    원문보기 상세보기

15. Cialdini, R. B. (1993). Influence - The psychology of persuasion. New York: Morrow. 

16. Cialdini, R. B. (2009). Influence - Science and practice (5th edition). Boston, MA: Pearson education. 

17. da Luz, V. V., Mantovani, D., & Nepomuceno, M. V. (2020). Matching green messages with brand positioning to improve brand evaluation. Journal of Business Research, 119, 25-40. doi:10.1016/j.jbusres.2020.07.024 

    상세보기

18. Davies, I. A., Lee, Z., & Ahonkhai, I. (2012). Do consumers care about ethical-luxury?. Journal of Business Ethics, 106(1), 37-51. doi:10.1007/s10551-011-1071-y 

    상세보기

19. De Angelis, M., Adigu?zel, F., & Amatulli, C. (2017). The role of design similarity in consumers' evaluation of new green products - An investigation of luxury fashion brands. Journal of Cleaner Production, 141, 1515-1527. doi:10.1016/j.jclepro.2016.09.230 

    상세보기

20. DeLeon, J. (2018). The New Luxury - Buying in Is the New Selling Out, Retrieved February 20, 2021 from https://www.highsnobiety.com/p/the-new-luxury-whitepaper-highsnobiety/ 

21. Dhar, R., & Nowlis, S. M. (1999). The effect of time pressure on consumer choice deferral. Journal of Consumer Research, 25(4), 369-384. 

    상세보기

22. Dodds, W. B., Monroe, K. B., & Grewal, D. (1991). Effects of price, brand, and store information on buyers' product evaluations. Journal of marketing research, 28(3), 307-319. 

    상세보기

23. Eisend, M. (2008). Explaining the impact of scarcity appeals in advertising - The mediating role of perceptions of susceptibility. Journal of Advertising, 37(3), 33-40. doi:10.2753/JOA0091-3367370303 

    상세보기

24. Engel, J. F., Blackwell, R. D., & Miniard, P. W. (1990). Customer behavior. Hinsdale, IL: Dryden. 

25. Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior Reading. MA: Addison-Wesley 

26. Fishbein, M. (1963). An investigation of the relationships between beliefs about an object and the attitude toward that object. Human relations, 16(3), 233-239. 

    상세보기

27. 'Gucci off the grid'. (2020). Gucci. Retrieved April 8, 2021, from https://www.gucci.com/kr/ko/st/stories/article/off-the-gridcollection-shoppable 

28. Haubl, G., & Trifts, V. (2000). Consumer decision making in online shopping environments - The effects of interactive decision aids. Marketing Science, 19(1), 4-21. doi:10.1287/mksc.19.1.4.15178 

    상세보기

29. Haugtvedt, C. P., & Wegener, D. T. (1994). Message order effects in persuasion - An attitude strength perspective. Journal of Consumer Research, 21(1), 205-218. doi:10.1086/209393 

    상세보기

30. Holmqvist, J., Wirtz, J., & Fritze, M. P. (2020). Luxury in the digital age - A multi-actor service encounter perspective. Journal of Business Research, 121, 747-756. doi:10.1016/j.jbusres.2020.05.038 

    상세보기

31. Holmes, l., Byrne, A., Rowley, J. (2013). Mobile shopping behavior - Insights into attitudes, shopping process involvement and location. International Journal of Retail Distribution. Management, 42(1), 25-39. 

32. Hu, S. J. (2013). Evolving paradigms of manufacturing: from mass production to mass customization and personalization. Procedia Cirp, 7, 3-8. doi:10.1016/j.procir.2013.05.002 

    상세보기

33. Hwang, J., & Yim, E. (2020). Artification in flagship stores of luxury fashion brands. Fashion & Textile Research Journal, 22(4), 413-431. doi:10.5805/SFTI.2020.22.4.413 

    원문보기 상세보기

34. Jain, S., Mishra, S., & Mukhopadhyay, S. (2021). Critical success factors for luxury fashion brands in emerging markets - Insights from a qualitative study. Journal of Global Fashion Marketing, 12(1), 47-61. doi:10.1080/20932685.2020.1845765 

    상세보기

35. Janssen, C., Vanhamme, J., Lindgreen, A., & Lefebvre, C. (2014). The Catch-22 of responsible luxury - Effects of luxury product characteristics on consumers' perception of fit with corporate social responsibility. Journal of Business Ethics, 119(1), 45-57. doi:10.1007/s10551-013-1621-6 

    상세보기

36. Jang, W. E., Ko, Y. J., Morris, J. D., & Chang, Y. (2015). Scarcity message effects on consumption behavior - Limited edition product considerations. Psychology & Marketing, 32(10), 989-1001. doi: 10.1002/mar.20836 

    상세보기

37. Jeon, S., Heo, J., & Kim. H. (2004). The effects of the type of scarcity message on consumer purchase intention. Korean Journal of Marketing, 19(2), 71-89. 

38. Jeong, J. & Chun, J. (2021). Veganism represented in YouTube fashion contents. Fashion & Textile Research Journal, 23(1), 44-56. doi:10.5805/SFTI.2021.23.1.44 

    원문보기 상세보기

39. Jung, J., Ko, E., & Woodside, A. G. (2021). How shoppers' configurations of demographics, sustainability assessments, and place-attractiveness assessments impact who shops in culturally traditional mega-markets. Journal of Business Research, 122, 640-656. doi:10.1016/j.jbusres.2019.09.005 

    상세보기

40. Kalantari, H. D., Johnson, L. W., & Perera, C. R. (2021). The effect of gender on willingness to pay for mass customized running shoes. Journal of Global Fashion Marketing, 12(2), 161-175. doi:10.1080/20932685.2020.1867878 

    상세보기

41. Kastanakis, M. N., & Balabanis, G. (2012). Between the mass and the class - Antecedents of the "bandwagon" luxury consumption behavior. Journal of Business Research, 65(10), 1399-1407. 

    상세보기

42. Kapferer, J. N., & Bastien, V. (2012). The luxury strategy - Break the rules of marketing to build luxury brands. Kogan page publishers. 

43. Kapferer, J. N., & Michaut-Denizeau, A. (2017). Is luxury compatible with sustainability? Luxury consumers' viewpoint. Advances in Luxury Brand Management, 123-156. doi:10.1057/bm.2013.19 

    상세보기

44. Kapferer, J. N., & Michaut-Denizeau, A. (2020). Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury. Journal of Brand Management, 27(1), 35-47. doi:10.1057/s41262-019-00165-7 

    상세보기

45. Keinan, A., Crener, S., & Goor, D. (2020). Luxury and environmental responsibility. In Research Handbook on Luxury Branding. Edward Elgar Publishing. doi:10.4337/9781786436351.00031 

46. Kim, A.J. & Ko, E. (2010). The impact of design characteristics on brand attitude and purchase intention - Focus on luxury fashion brands. Journal of the Korean Society of Clothing and Textiles, 34(2), 252-265. 

    원문보기 상세보기

47. Kim, J. E., Lloyd, S., & Cervellon, M. C. (2016). Narrative-transportation storylines in luxury brand advertising - Motivating consumer engagement. Journal of Business Research, 69(1), 304-313. doi: 10.1016/j.jbusres.2015.08.002 

    상세보기

48. Kim, J. H & Boo, S.H. (2007). The effect of scarcity message on purchasing intention in message framing of advertising. The Korean Journal of Consumer and Advertising Psychology, 8(2), 183-203. 

49. Kim, S., Kim, E., & Lee, J. H. (2020). Effect of quality of curation service on user satisfaction, trust, and persistence usage. Fashion & Textile Research Journal, 22(6), 762-776. doi:10.5805/SFTI.2020.22.6.762 

    원문보기 상세보기

50. Ko, E., Costello, J. P., & Taylor, C. R. (2019). What is a luxury brand? A new definition and review of the literature. Journal of Business Research, 99, 405-413. doi:10.1016/j.jbusres.2017.08.023 

    상세보기

51. Kong, H. M., Witmaier, A., & Ko, E. (2021). Sustainability and social media communication - How consumers respond to marketing efforts of luxury and non-luxury fashion brands. Journal of Business Research, 131, 640-651. doi:10.1016/j.jbusres.2020.08.021 

    상세보기

52. Lee, J. S., Kwon, H. S., & Koh, A. R. (2014). The consumption desire for slow fashion. Journal of the Korean Society of Clothing and Textiles, 38(1), 59-70. doi:10.5850/JKSCT.2014.38.1.59 

    원문보기 상세보기

53. Lim, H., Childs, M., Cuevas, L., & Lyu, J. (2021). Between you and me - The effects of content ephemerality and the role of social value orientation in luxury brands' social media communication. Journal of Global Fashion Marketing, 12(2), 120-132. doi:10.1080/20932685.2021.1881579 

    상세보기

54. Lynn, M. (1989). Scarcity effects on desirability - Mediated by assumed expensiveness? Journal of Economic Psychology, 10(2), 257-274. 

    상세보기

55. 'Made-to-order: The rise of mass personalization'. (2015, July). Deloitte. Retrieved April 22, 2021, from https://www2.deloitte.com/ch/en/pages/consumer-business/articles/made-to-order-the-rise-of-masspersonalisation.html 

56. Park, J., Ko, E., & Kim, S. (2010). Consumer behavior in green marketing for luxury brand - A cross-cultural study of US, Japan and Korea. Journal of Global Academy of Marketing, 20(4), 319-333. 

57. Park, R.Y. (2019, 5). 2018 Gucci sales 10 trillion won, a huge growth of 36.9%. Trndfnews. Retrieved May 7, 2021, from https://www.trndf.com/news/newsview.php?ncode1065603217018720 

58. Pantzalis, I. (1995). Exclusivity strategies in pricing and brand extension. Unpublished doctoral dissertation, University of Arizona, Tucson, AZ. 

59. Puspita, H., & Chae, H. (2021). An explorative study and comparison between companies' and customers' perspectives in the sustainable fashion industry. Journal of Global Fashion Marketing, 12(2), 133-145. doi:10.1080/20932685.2020.1853584 

    상세보기

60. Rossiter, J.R., & Larry, P. (1987). Advertising and Promotion Management. McGraw-Hill Book Company. 

61. Roper, S., Caruana, R., Medway, D., & Murphy, P. (2013). Constructing luxury brands - Exploring the role of consumer discourse. European Journal of Marketing, 47(3/4), 375-400. doi:10.1108/03090561311297382 

    상세보기

62. Rochelle, B. (2017, 5). Which brands are reaching luxury millennial shoppers online?. Digital Commerce 360. Retrieved June 24, 2021, from https://www.digitalcommerce360.com/2017/03/22/which-brands-are-reaching-luxury-millennial-shoppers-online/ 

63. Sandler, D. M., & Shani, D. (1993). Sponsorship and the Olympic Games - The consumer perspective. Sport Marketing Quarterly, 2(3), 38-43. 

64. Schreier, M. (2006). The value increment of mass-customized products - An empirical assessment. Journal of Consumer Behaviour, 5(4), 317-327. 

    상세보기

65. Spears, N., & Singh, S. N. (2004). Measuring attitude toward the brand and purchase intentions. Journal of Current Issues & Research in Advertising, 26(2), 53-66. 

    상세보기

66. Torelli, C. J., Monga, A. B., & Kaikati, A. M. (2012). Doing poorly by doing good - Corporate social responsibility and brand concepts. Journal of Consumer Research, 38(5), 948-963. 

    상세보기

67. 'The luxury e-commerce was heat up'. (2020, November 29). The New York Times. Retrieved July 10, 2021, from https://www.nytimes.com/2020/11/29/business/amazon-farfetch-richemont-ecommercewars.html?searchResultPosition2 

68. Vigneron, F., & Johnson, L. (2004). Measuring perception of brand luxury. Journal of Brand Management, 11(6), 484-506. 

    상세보기

69. Yoo, J., & Park, M. (2016). The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brands. Journal of Business Research, 69(12), 5775-5784. doi: 10.1016/j.jbusres.2016.04.174 

    상세보기

70. Yu, J., & Ko, E. (2021). UGC attributes and effects - Implication for luxury brand advertising. International Journal of Advertising, 1-23. doi:10.1080/02650487.2021.1898773 

71. Yu, S., Hudders, L., & Cauberghe, V. (2018). Selling luxury products online - The effect of a quality label on risk perception, purchase intention and attitude toward the brand. Journal of Electronic Commerce Research, 19(1), 16-35. 

72. Wang, H., Ko, E., Woodside, A., & Yu, J. (2021). SNS marketing activities as a sustainable competitive advantage and traditional market equity. Journal of Business Research, 130, 378-383. doi:10.1016/j.jbusres.2020.06.005 

    상세보기

저자의 다른 논문 :

고은주 (69)