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NTIS 바로가기패션비즈니스 = Fashion business, v.25 no.4, 2021년, pp.109 - 124
현지원 (성균관대학교 의상학과) , 김정미 (성균관대학교 의상학과) , 황선진 (성균관대학교 의상학과)
The millennial generation, which has emerged as one of the strongest influence and consumption power, pursues happiness of the present centering on "I"; consumes luxury products for themselves. The purpose of this study was to evaluate how the narcissism and materialism of the millennial generation ...
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