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밀레니얼 세대의 나르시시즘과 물질주의가 럭셔리 제품의 보상적 소비에 미치는 영향 - 자기통제감의 조절효과를 중심으로 -
The Effects of Narcissism and Materialism on the Compensatory Consumption of Luxury Products in the Millennial Generation -With a Focused on the Moderating Effect of Self-Control- 원문보기

패션비즈니스 = Fashion business, v.25 no.4, 2021년, pp.109 - 124  

현지원 (성균관대학교 의상학과) ,  김정미 (성균관대학교 의상학과) ,  황선진 (성균관대학교 의상학과)

Abstract AI-Helper 아이콘AI-Helper

The millennial generation, which has emerged as one of the strongest influence and consumption power, pursues happiness of the present centering on "I"; consumes luxury products for themselves. The purpose of this study was to evaluate how the narcissism and materialism of the millennial generation ...

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표/그림 (9)

참고문헌 (72)

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