$\require{mediawiki-texvc}$

연합인증

연합인증 가입 기관의 연구자들은 소속기관의 인증정보(ID와 암호)를 이용해 다른 대학, 연구기관, 서비스 공급자의 다양한 온라인 자원과 연구 데이터를 이용할 수 있습니다.

이는 여행자가 자국에서 발행 받은 여권으로 세계 각국을 자유롭게 여행할 수 있는 것과 같습니다.

연합인증으로 이용이 가능한 서비스는 NTIS, DataON, Edison, Kafe, Webinar 등이 있습니다.

한번의 인증절차만으로 연합인증 가입 서비스에 추가 로그인 없이 이용이 가능합니다.

다만, 연합인증을 위해서는 최초 1회만 인증 절차가 필요합니다. (회원이 아닐 경우 회원 가입이 필요합니다.)

연합인증 절차는 다음과 같습니다.

최초이용시에는
ScienceON에 로그인 → 연합인증 서비스 접속 → 로그인 (본인 확인 또는 회원가입) → 서비스 이용

그 이후에는
ScienceON 로그인 → 연합인증 서비스 접속 → 서비스 이용

연합인증을 활용하시면 KISTI가 제공하는 다양한 서비스를 편리하게 이용하실 수 있습니다.

[국내논문] 응급의료서비스에 대한 대중의 인식이 공공의료시스템 브랜드 자산에 미치는 영향
Effects of Public Perception of Emergency Medical Service on Brand Equity of the Public Health System 원문보기

Journal of Korean Society of Industrial and Systems Engineering = 한국산업경영시스템학회지, v.44 no.3, 2021년, pp.146 - 164  

김기영 (국립중앙의료원) ,  최윤식 (메레디스대 경영대학) ,  최지연 (세종플랫폼) ,  최성용 (한양대학교 경영대학)

Abstract AI-Helper 아이콘AI-Helper

This study examines the effects of the public's perception of emergency medical service (EMS) on the public health system's brand equity and the moderating effect of governance on this relationship using Keller's customer-based brand equity model. It uses four EMS functions: rescue/first-aid and tra...

주제어

참고문헌 (75)

  1. Aaker, J.L., Dimensions of brand personality, Journal of Marketing Research, 1997, Vol. 34, No. 3, pp. 347-356. 

  2. Ahmad, A. and Thyagaraj, K.S., Brand personality and brand equity research: Past developments and future directions, The IUP Journal of Brand Management, 2014, Vol. 11, No. 3, pp. 19-56. 

  3. Armstrong, J.S. and Overton, T.S., Estimating nonresponse bias in mail surveys, Journal of Marketing Research, 1977, Vol. 14, No. 3, pp. 396-402. 

  4. Arnett, D.B., German, S.D., and Hunt, S.D., The identity salience model of relationship marketing success: The case of nonprofit marketing, Journal of Marketing, 2003, Vol. 67, No. 2, pp. 89-105. 

  5. Assmuth, T. and Lyytimaki, J., Co-constructing inclusive knowledge within converging fields: Environmental governance and health care, Environmental Science & Policy, 2015, Vol. 51, pp. 338-350. 

  6. Baalbaki, S. and Guzman, F., A consumer-perceived consumer-based brand equity scale, Journal of Brand Management, 2016, Vol. 23, No. 3, pp. 229-251. 

  7. Baldauf, A., Cravens, K.S., Diamantopoulos, A., and Zeugner-Roth, K.P., The impact of product-country image and marketing efforts on retailer-perceived brand equity: An empirical analysis, Journal of Retailing, 2009, Vol. 85, No. 4, pp. 437-452. 

  8. Becker-Olsen, K.L. and Hill, R.P., The impact of sponsor fit on brand equity: The case of nonprofit service providers, Journal of Service Research, 2006, Vol. 9, No. 1, pp. 73-83. 

  9. Berry, L.L., Cultivating service brand equity, Journal of the Academy of Marketing Science, 2000, Vol. 28, No. 1, pp. 128-137. 

  10. Berry, L.L. and Seltman, K.D., Building a strong services brand: Lessons from Mayo Clinic, Business Horizons, 2007, Vol. 50, pp. 199-209. 

  11. Brakus, J.J., Schmitt, B.H., and Zarantonello, L., Brand experience: What is it? How is it measured? Does it affect loyalty? Journal of Marketing, 2009, Vol. 73, No. 3, pp. 52-68. 

  12. Buil, I., Martinez, E., and de Chernatony, L., The influence of brand equity on consumer responses, Journal of Consumer Marketing, 2013, Vol. 30, No. 1, pp. 62-74. 

  13. Buil, I., de Chernatony, L., and Martinez, E., Examining the role of advertising and sales promotions in brand equity creation, Journal of Business Research, 2013, Vol. 66, No. 1, pp. 115-122. 

  14. Chang, H.H. and Liu, Y.M., The impact of brand equity on brand preference and purchase intentions in the service industries, The Service Industries Journal, 2009, Vol. 29, No. 2, pp. 1687-1706. 

  15. Cho, E., Fiore, A.M., and Russell, D.W., Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations: Testing its role in an extended brand equity model, Psychology & Marketing, 2015, Vol. 32, No. 1, pp. 28-48. 

  16. Churchill, G.A., A paradigm for developing better measures of marketing constructs, Journal of Marketing Research, 1979, Vol. 16, No. 1, pp. 64-73. 

  17. Cifci, S., Ekinci, Y., Whyatt, G., Japutra, A., Molinillo, S., and Siala, H., A cross validation of consumer-based brand equity models: Driving customer equity in retail brands, Journal of Business Research, 2016, Vol. 69, No. 9, pp. 3740-3747. 

  18. Cluzeau, F., Governance for health: Special issue commentary, Public Health, 2015, Vol. 129, No. 7, pp. 864-865. 

  19. Davis, D.F. and Mentzer, J.T., Relational resources in interorganizational exchange: The effects of trade equity and brand equity, Journal of Retailing, 2008, Vol. 84, No. 4, pp. 435-448. 

  20. Dommeyer, C.J., Baum, P., Chapman, K.S., and Hanna, R.W., Attitudes of business faculty towards two methods of collecting teaching evaluations: Paper vs. online, Assessment and Evaluation in Higher Education, 2002, Vol. 27, No. 5, pp. 455-462. 

  21. Edwards, J.R. and Bagozzi, R.P., On the nature and direction of relationships between constructs and measures, Psychological Methods, 2000, Vol. 5, No. 2, pp. 155-174. 

  22. Fornell, C. and Larcker, D.F., Evaluating structural equation models with unobservable variables and measurement error, Journal of Marketing Research, 1981, Vol. 18, No. 1, pp. 39-50. 

  23. Gilson, L., Trust and the development of health care as a social institution, Social Science & Medicine, 2003, Vol. 56, No. 7, pp. 1453-1468. 

  24. Gromark, J. and Melin, F., From market orientation to brand orientation in the public sector, Journal of Marketing Management, 2013, Vol. 29, No. 9-10, pp. 1099-1126. 

  25. Gulland, A., Ebola crisis has alerted politicians to global health threats, debate hears, British Medical Journal, 2015, Vol. 350, p. 1096. 

  26. Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E., and Tatham, R.L., Multivariate data analysis (6th ed.), 2006. 

  27. He, H. and Li, Y., Key service drivers for high-tech service brand equity: The mediating role of overall service quality and perceived value, Journal of Marketing Management, 2010, Vol. 27, No. 1-2, pp. 77-99. 

  28. Hilliard, V.G. and Kemp, N.D., Citizen participation indispensable to sustainable democratic governance and administration in South Africa, International Review of Administrative Science, 1999, Vol. 65, No. 3, pp. 353-370. 

  29. Jacoby, J., Szybillo, G.J., and Busato-Schach, J., Information acquisition behavior in brand choice situation, Journal of Consumer Research, 1977, Vol. 3, No. 4, pp. 209-216. 

  30. Jeong, H.S. and Lee, K., Efficiency of public hospitals and their social role, Korean Journal of Health Policy & Administration, 1996, Vol. 6, No. 2, pp. 1-13. 

  31. Jeong, S.H., Public's responses to an oil spill accident: A test of the attribution theory and situational crisis communication theory, Public Relations Review, 2009, Vol. 35, No. 3, pp. 307-309. 

  32. Jessop, B., The dynamics of partnership and governance failure. In G. Stoker (Ed.), The new politics of local governance in Britain (pp. 11-32), Macmillan, 1999. 

  33. Jung, E.K. and Lee, H.J., Analysis of firefighters' recognition changes toward the emergency medical system after level 2 emergency medical technician training, Korean Review of Crisis and Emergency Management, 2014, Vol. 10, No. 5, pp. 69-81. 

  34. Keller, K.L., Conceptualizing, measuring, and managing customer-based brand equity, Journal of Marketing, 1993, Vol. 57, No. 1, pp. 1-22. 

  35. Keller, K.L., Building customer-based brand equity, Marketing Management, 2001, Vol. 10, No. 2, pp. 16-26. 

  36. Keller, K.L., Advertising and brand equity. In G. J. Tellis & T. Ambler (Eds.), The SAGE handbook of advertising (pp. 54-70). SAGE, 2007. 

  37. Kim, K.H., Kim, K.S., Kim, D.Y., Kim, J.H., and Kang, S.H., Brand equity in hospital marketing, Journal of Business Research, 2008, Vol. 61, No. 1, pp. 75-82. 

  38. Kim, W.G. and Kim, H.B., Measuring customer-based restaurant brand equity, Cornell Hotel and Restaurant Administration Quarterly, 2004, Vol. 45, No. 2, pp. 115-131. 

  39. Kim, Y.H., The reform of the emergency medical system based on disaster occurrence in Korea, Korean Journal of National Crisis and Emergency Management, 2011, Vol. 5, No. 2, pp. 105-125. 

  40. Korkofingas, C. and Ang, L., Product recall, brand equity, and future choice, Journal of Marketing Management, 2011, Vol. 27, No. 9-10, pp. 959-975. 

  41. Krishnan, B.C. and Hartline, M.D., Brand equity: Is it more important in services? Journal of Services Marketing, 2001, Vol. 15, No. 5, pp. 328-342. 

  42. Lee, J.W. and Kim, S.Y., A conception of the members of community welfare committees on the level of governance, Korea Journal of Community Welfare, 2012, Vol. 40, pp. 131-157. 

  43. Lee, M.L., Lee, J., and Park, M., Risk-based Operational Planning and Scheduling Model for an Emergency Medical Center, Journal of Society of Korea Industrial and Systems Engineering, 2019, Vol. 42, No. 2, pp. 9-17. 

  44. Lin, Y.H., Innovative brand experience's influence on brand equity and brand satisfaction, Journal of Business Research, 2015, Vol. 68, No. 11, pp. 2254-2259. 

  45. Mathew, V., Thomas, S., and Injodey, J.I., Direct and indirect effect of brand credibility, brand commitment and loyalty intentions on brand equity, Economic Review: Journal of Economics and Business, 2012, Vol. 10, No. 2, pp. 73-82. 

  46. Menor, L.J. and Roth, A.V., New service development competence in retail banking: Construct development and measurement validation, Journal of Operations Management, 2007, Vol. 25, No. 4, pp. 825-846. 

  47. Moore, M.H., Managing for value: Organizational strategy in for-profit, nonprofit, and governmental organizations, Nonprofit and Voluntary Sector Quarterly, 2000, Vol. 29, No. 1, pp. 183-204. 

  48. Mostafa, R.H.A., The impact of country of origin and country of manufacture of a brand on overall brand equity, International Journal of Marketing Studies, 2015, Vol. 7, No. 2, pp. 70-83. 

  49. Murtiasih, S., Sucherly, S., and Siringoringo, H., Impact of country of origin and word of mouth on brand equity, Marketing Intelligence & Planning, 2014, Vol. 32, No. 5, pp. 616-629. 

  50. Nah, F.F., Eschenbrenner, B., and DeWester, D., Enhancing brand equity through flow and telepresence: A comparison of 2D and 3D virtual worlds, MIS Quarterly, 2011, Vol. 35, No. 3, pp. 731-747. 

  51. Nam, J., Ekinci, Y., and Whyatt, G., Brand equity, brand loyalty and consumer satisfaction, Annals of Tourism Research, 2011, Vol. 38, No. 3, pp. 1009-1030. 

  52. Netemeyer, R.G., Krishnan, B., Pullig, C., Wang, G., Yagci, M., Dean, D., Ricks, J., and Wirth, F., Developing and validating measures of facets of customer-based brand equity, Journal of Business Research, 2004, Vol. 57, No. 2, pp. 209-224. 

  53. Pappu, R., Quester, P.G., and Cooksey, R.W., Consumer-based brand equity: Improving the measurement-empirical evidence, Journal of Product & Brand Management, 2005, Vol. 14, No. 3, pp. 143-154. 

  54. Rego, L.L., Billett, M.T., and Morgan, N.A., Consumer-based brand equity and firm risk, Journal of Marketing, 2009, Vol. 73, No. 6, pp. 47-60. 

  55. Rhodes, R., Understanding governance: Ten years on, Organization Studies, 2007, Vol. 28, No. 8, pp. 1243-1264. 

  56. Roh, S., A survey on prehospital emergency medical service for the improvement of acute coronary syndrome assessments- Focus on the Jecheon.Danyans area, Journal of Korean Institute of Fire Science and Engineering, 2008, Vol. 22, No. 2, pp. 293-299. 

  57. Saramunee, K., Krska, J., Mackridge, A., Richards, J., Suttajit, S., and Phillips-Howard, P., How to enhance public health service utilization in community pharmacy? General public and health providers' perspective, Research in Social and Administrative Pharmacy, 2014, Vol. 10, No. 2, pp. 272-284. 

  58. Secchi, E., Roth, A., and Verma, R., The impact of service improvisation competence on customer satisfaction: Evidence from the hospitality industry, Production and Operations Management, 2019, Vol. 28, No. 6, pp. 1329-1346. 

  59. Shah, M.N., The formation of the emergency medical services system, American Journal of Public Health, 2006, Vol. 96, No. 3, pp. 414-423. 

  60. Shahzad, K., Ahmad, I., and Gul, A., Mediating role of customer satisfaction between corporate social responsibility and customer-based brand equity, Business & Economic Review, 2019, Vol. 11, No. 1, pp. 123-144. 

  61. Song, H. and Roh, S., A research of pre-hospital 119 emergency medical service for stroke patients, Journal of Korean Institute of Fire Science and Engineering, 2012, Vol. 26, No. 3, pp. 14-20. 

  62. Stahl, F., Heitmann, M., Lehmann, D.R., and Neslin, S.A., The impact of brand equity on customer acquisition, retention and profit margin, Journal of Marketing, 2012, Vol. 76, No. 4, pp. 44-63. 

  63. Stoker, G., Governance as theory: Five propositions, International Social Science Journal, 1998, Vol. 50, No. 155, pp. 17-28. 

  64. Sun, H., Bang, W., and Sun, L., The role of internal marketing in Korea's public medical sector, Journal of Marketing Management, 2020, Vol. 8, No. 2, pp. 23-36. 

  65. Taylor, C. and Benger, J.R., Patient satisfaction in emergency medicine, Emergency Medicine Journal, 2004, Vol. 21, pp. 528-532. 

  66. Torres, A. and Tribo, J.A., Customer satisfaction and brand equity, Journal of Business Research, 2011, Vol. 64, pp. 1089-1096. 

  67. Trope, Y., Liberman, N., and Wakslak, C., Construal levels and psychological distance: Effects on representation, prediction, evaluation, and behavior, Journal of Consumer Psychology, 2007, Vol. 17, No. 2, pp. 83-95. 

  68. Vazquez, R., del Rio, A.B., and Iglesias, V., Consumerbased brand equity: Development and validation of a measurement instrument, Journal of Marketing Management, 2002, Vol. 18, No. 1-2, pp. 27-48. 

  69. Venable, B.T., Rose, G.M., Bush, V.D., and Gilbert, F.W., The role of brand personality in charitable giving: An assessment and validation, Journal of the Academy of Marketing Science, 2005, Vol. 33, No. 3, pp. 295-313. 

  70. Wallace, E., Buil, I., and de Chernatony, L., Brand orientation and brand values in retail banking, Journal of Marketing Management, 2013, Vol. 29, No. 9/10, pp. 1007-1029. 

  71. Wang, Y.C., Hsu, K.C., Hsu, S.H., and Hsieh, P.J., Constructing an index for brand equity: a hospital example, The Service Industries Journal, 2011, Vol. 31, No. 2, pp. 311-322. 

  72. World Health Organization, Infection prevention and control of epidemic- and pandemic-prone acute respiratory diseases in health care. World Health Organization, 2014. 

  73. World Health Organization, Infection prevention and control during health care for probable or confirmed cases of Middle East respiratory syndrome coronavirus, Interim Guidance, 2015a, Vol. 4, pp. 1-5. 

  74. World Health Organization, Middle East respiratory syndrome coronavirus (MERS-CoV): Summary of current situation, literature update and risk assessment. Interim Guidance (WHO/MERS/RA/15.1), 2015b. 

  75. Yoo, B. and Donthu, N., Developing and validating a multidimensional consumer-based brand equity scale, Journal of Business Research, 2001, Vol. 52, No. 1, pp. 1-14. 

관련 콘텐츠

오픈액세스(OA) 유형

BRONZE

출판사/학술단체 등이 한시적으로 특별한 프로모션 또는 일정기간 경과 후 접근을 허용하여, 출판사/학술단체 등의 사이트에서 이용 가능한 논문

저작권 관리 안내
섹션별 컨텐츠 바로가기

AI-Helper ※ AI-Helper는 오픈소스 모델을 사용합니다.

AI-Helper 아이콘
AI-Helper
안녕하세요, AI-Helper입니다. 좌측 "선택된 텍스트"에서 텍스트를 선택하여 요약, 번역, 용어설명을 실행하세요.
※ AI-Helper는 부적절한 답변을 할 수 있습니다.

선택된 텍스트

맨위로