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NTIS 바로가기Journal of Korean Society of Industrial and Systems Engineering = 한국산업경영시스템학회지, v.44 no.3, 2021년, pp.146 - 164
김기영 (국립중앙의료원) , 최윤식 (메레디스대 경영대학) , 최지연 (세종플랫폼) , 최성용 (한양대학교 경영대학)
This study examines the effects of the public's perception of emergency medical service (EMS) on the public health system's brand equity and the moderating effect of governance on this relationship using Keller's customer-based brand equity model. It uses four EMS functions: rescue/first-aid and tra...
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