[논문]Determinants of Tourists' Revisit Intention in Domestic Tourism

Kim, Wonsik

doi:10.17703/ijact.2021.9.3.74

Determinants of Tourists' Revisit Intention in Domestic Tourism 원문보기

The International journal of advanced culture technology, v.9 no.3, 2021년, pp.74 - 80

Kim, Wonsik (Hotel Management, DaeKyeung University)

Abstract ▼ AI-Helper

This study is to examine the determinants of tourists' revisit intention focusing on behavioral and psychological factors. Many studies have found physical conditions affecting tourists' intention to revisit. The study examines the determinants of tourist's revisit intention in terms of tourists' psychological and behavioral elements such as satisfaction and motivation. The data used for the statistical analyses were from a survey targeting people living in Daegu and Pusan metropolitan cities and some cities of Gyeongsangbuk-do and Gyeongsangnam-do provinces in Korea. The study employs regression analysis to investigate the effect of satisfaction and motivations on tourists' revisit intention. As the results of OLS regression analysis, satisfaction, push and pull motivation are predictors of tourists' revisit intention. It shows that tourists' psychological and behavioral factors have a significant impact on tourists' revisit intention. The study suggests the implications for enhancing tourists' revisit intention by motivating tourists' psychological and behavioral needs.

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표/그림 (5)

그림 Figure 1. Box plot graphics of variables
표 Table 1. Demographics of respondents (N=387)
그림 Figure 2. Regression lines
표 Table 2. Relationships between satisfaction, motivation, and revisit intention
표 Table 3. OLS regression analysis of tourists’ revisit intention

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Determinants of Tourists' Revisit Intention in Domestic Tourism 원문보기

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Determinants of Tourists' Revisit Intention in Domestic Tourism 원문보기

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