[논문]포스트 코로나 시대의 지역관광 활성화를 위한 문화관광축제 콘셉트 설정 연구

정종기

doi:10.15207/jkcs.2021.12.10.151

포스트 코로나 시대의 지역관광 활성화를 위한 문화관광축제 콘셉트 설정 연구
A Research on Setting up Cultural Tourism Festival Concepts to Revitalize Local Tourism in the Post-Corona era 원문보기

한국융합학회논문지 = Journal of the Korea Convergence Society, v.12 no.10, 2021년, pp.151 - 160

정종기 (성결대학교 관광개발학과)

초록
AI-Helper

본 연구는 지역축제의 심층적인 분석과 논의를 통해 포스트 코로나 시대에 가장 적절한 축제콘셉트를 설정하고 국제 경쟁력과 관광자 만족을 위한 관광축제를 제안하고자 한다. 또한 포스트 코로나 시대에 새로운 축제콘셉트를 설정하여 구현함으로써 지역관광 활성화와 지역경제 활성화에 기여하는데 목적이 있다. 선행연구의 고찰와 실증적 조사 및 종합적인 메타분석 결과는 축제콘셉트 설정의 변화가 필요한 시점으로 나타났다. 포스트 코로나 시대에는 온라인 동영상 플랫폼을 통한 콘셉트 구축, 안전 패키지형 관광축제 방역시스템 구축, 관광축제시기와 공간의 최대한 분산 관광축제시기와 공간의 최대한 분산 개최가 필요하다. 또한 주민들의 참여를 통한 마을관광축제의 기획과 실행, 마을 단위 소규모 이웃과 이웃이 함께 즐기는 관광축제 콘셉트 적용이 필요한 것으로 나타났다.

Abstract ▼ AI-Helper

This study aims to establish the most appropriate festival concept in the post-corona era through in-depth analysis and discussion of local festivals, and to propose a tourism festival for international competitiveness and tourist satisfaction. It also aims to contribute to revitalization of local tourism and the revitalization of the local economy by establishing and implementing a new festival concept in the post-corona era. The results of the review of previous studies, empirical research, and comprehensive meta-analysis showed that it was necessary to change the festival concept setting. In the post-Corona era, it is necessary to build a concept through an online video platform, establish a safety packaged tourism festival prevention system, and hold the most distributed tourist festival time and space of the tourist festival and space as much as possible. In addition, it appeared that it was necessary to plan and implement the village tourism festival through the participation of residents, and to apply the concept of a tourism festival enjoyed by small neighbors and neighbors in the village unit.

주제어

표/그림 (7)

그림 Fig. 1. Design of concept for tourism activeness through post-Corona era regional festival
표 Table 1. Researchers' concept for tourism festival to make tourism active in post-Corona era
표 Table 2. Demographic characteristics of the sample
표 Table 3. Survey preferences by analysis of the direction of the tourist festival and the frequency of the tourist concept
표 Table 4. Correlation between occupations and each concept
표 Table 5. Post-Corona-era tourism festival concept question reliability analysis
표 Table 6. Investigation of post-Corona era festival concept questions

참고문헌 (39)

K. D. Park. (2016). A Study on Deploying THAAD and Korea-China Diplomatic Strategy. Unification Strategy, 16(4), 37-74.
H. R. Kim & H. S. Han. (2018). Impact of THADD on travelers' shopping behaviors : From the perspectives of Chinese travelers. Korean Journal of Hospitality and Tourism, 27(5), 103-119.

상세보기
E. S. Jung. (18th April 2021). Vaccination Number 1, Israel Finally Takes Off Masks Outdoors, https://www.hankookilbo.com/News/Read/A2021041813420003563
K. H. Kim & C. Y. Shin. (2019). An analysis of structural relationships between festival impact perception, satisfaction, and supports : focused on Buan Masil Festival. Academic Society of Event & Convention. 227-241.
D. J. Kim, H. J. Choi, H. K. Cho & K. Y. Kim. (2020). A study on the development of the tourism industry of Post-COVID-19 pandemic. Korean Journal of Hospitality & Tourism. 29(4), 129-144.
S. Y. Kim. (2016). A Study on a Plan to Improve Partnership Between Participants for Raising Cultural Influence of a Festival -With a Special Emphasis on Mountain Daemo Festival in Gangnam-gu. Cultural Policy Arguments, 30(1), 181.
C. S. Kim & K. W. Kim. (2019). The Effect of Festival Participant's Experiential Values on Emotional Responses and Festival Image: Focusing on Cosplay Participant at 21st Bucheon International Comics Festival. Journal of Tourism Management Research, 87, 415-434.

상세보기
C. S. Kim & H. B. Jang. (2016). The Influence that the Awareness Factors in Regards to the Effects of Festivals of Local Residents has on their Festival Participation Intent. Journal of Tourism Management Research. 73, 161-180.
R. I. Choi. (2018). Enhancement of effectiveness and efficiency on tourism culture festivals of local governments, Asia-pacific Journal of Multimedia Services Convergent with Art. Humanities, and Sociology, 8(6), 59-68.
K. W. Sim & D. H. Cho. (2009). Analysis on Inlluence of Local Feslival Salislaclion in Rural Area on Regional Revilalizalion. Journal of the Korean Regional Development Association, 21(4), 249-264.
B. S. Heo & J. M. Yoon. (2021). An Analysis on the Policy Priority of Barrier Free Tourism Policy in the Post Covid-19 Era : Using AHP Method. The journal of tourism studies, 33(1), 43-68.

상세보기
S. W. Choi. (2020). Tourism development and future prospects in the post-Corona era, Korea Tourism Organization. Tourism-only contributors, 1(2), 1-4.
M. S. Hong. (2011). Development Strategies for Regions through Local Cultural Festivals. Korean Society of Government History 28, 171-201.
R. D. Childress & J. L. Crompton. (1997). A Comparison of Alternative Direct and Discrepancy Approaches to Measuring Quality of Performance at a Festival. Journal of Travel Research, 36(Fall), 43-57.

상세보기
S. H. Seo & D. K Lee. (2001). Revitalizing local culture and local festivals. Korea Policy Thesis, 2(1), 135-145.
S. Y. Han. (2006). The Experience Realms of Heritage Tourism: from the Perspective of Utilitarian and Hedonic Value. Tourism Research. 30)(3), 11-28.
J. H. Cha. (1st September 2014). Establishing the identity of the local festival through the development of the festival concept, Local World, http://localsegye.co.kr/news/
D. H. Choi. (2018). The Effects of Recognition on Cultural Tourism Festivals on Festival Satisfaction and Festival Effects. Journal of the Korea Convergence Society, 9(10), 339-346.

원문보기 상세보기
K. Choi, S. K. Shin & J. S. Park. (2005). A Study on the Development of Design for Travel Souvenir Connected with a Local Festival - Focusing on the Wood-Craft Industry of Inje-county in Gangwon-province-. Archives of Design Research, 18(2), 303-314.
B. S. Lee. (2020). Direction of regional festivals for the post-Corona era. Korean Public Policy 63-67.
Ministry of Culture, Sports and Tourism. (2020). 2020 Local Festival Status.
Hankyung Mice News. (March 27th 2021). https://www.hankyung.com/life/article/202103278729i
S. I. Shin. (,2018). Post-Corona Winner's Day Destination, Ranked #1 in the World, Daily Economy. https://www.mk.co.kr/news/culture/view/2020/05/506007/
S. Grappi & F. Montanari. (2011). The role of social identification and hedonism in affecting tourist re-patronizing be-haviours, The case of an Italian festival. Tourism management, 32(5), 1128-1140.

상세보기
J. H. Ji. (2020). The Post-Corona Regional Festival strategy. https://www.konyang.ac.kr/cop/bbs/BBSMSTR_000000000581/selectBoardArticle.do?nt
Y. K. Kang. (2020). Corona Era, Transition to Everyday Festivals Corona: CORONA 19, Korea Festival Where to Go? 28.
D. J. Kim. (2020). Post-Corona Era, Big Data Regional Festival Direction. https://www.korea.kr/news/contributePolicyView.do?newsId148876551
H. J. Hwang. (2020) Festival Status and Diagnosis, COVID-19, Korea Festival Where to Go 33.
S. J. Lee. (2020). Survival strategies of the local tourism industry in the on-tact era. https://www.erc.re.kr/webzine/vol31/sub5-2.jsp
J. H. Kim. (2020). Regional Folklore for Improving Busan Regional Festivals. The Korean Folklore, 72, 149-170.

상세보기
S. H. Hyung. (4th March 2020) Post-COVID-19 prepares for new leap in Tourism in Gunsan, JunBuk Today. http://www.jtnews.kr/news/articleView.html?idxno26907
H. J. Cho. (2020). A Study of the Development Plan for Local Festival as a Contents Platform. Story & Image Telling, 19, 299-323.
D. A. Baker & J. L. Crompton. (2000). Quality, Satisfaction and Behavioral Intentions. Annals of Tourism Research, 27(3), 785-804.

상세보기
S. H. Jeong, Y. J. Choi & H. J. Jung. (2017). A study on the effects of behavior intention and satisfaction by festival service quality : focusing on Ansan street arts festival. Korean Journal of Hospitality & Tourism, 26(4), 207-223.
J. J. Lee & H. S. Cho. (2000). An Empirical Analysis on the Image Specialization on the Regional Festivals. Korea Tourism Research, 24(1), 205-224.
D. K. Lim. (1995). Encyclopedia of Korean National Culture, A custom of times and seasons. http://encykorea.aks.ac.kr/Contents/Item/E0029819
D. K. Kim. (2015). Impact and response to risk crisis disasters in the tourism industry. Korea Tourism Policy, (61), 26-33.
J. H. Lee, J. H. Seo & J. H. Lee. (2018) Structural Relationships among Visiting Motivation, Images, Satisfaction and Loyalty as Perceived by Visitors to a Local Festival. Tourism Research, 42(1), 237-251.
J. T. Kwon. (2000). The Impact of the Post-image and Motivation of Tourism-event upon Satisfaction and Revisit Intention. Graduate School of Taegu University. 30-47.

내보내기 구분	파일저장 인쇄 메일전송
구성항목	기본정보 상세정보 관리번호, 논문명, 저널/프로시딩명, 저자 , 발행년, 권, 호, 시작페이지, 끝페이지, 발행기관 관리번호, 논문명, 대등논문명, 저자 , 저널/프로시딩명, 발행기관, 발행년, 발행언어, 권, 호, 시작페이지, 끝페이지, ISBN, ISSN, 주제분야, 키워드, 초록(한글), 초록(영문), 저자(소속기관)
저장형식	Text(ASCII format) Excel format RefWorks Direct Export RIS format (for Reference Manager, ProCite, EndNote), Scholar's Aids, Mendeley
메일정보	받는사람 (필수) @ 보내는사람 (선택) @ 제목 내용 KISTI 검색결과 이메일 서비스
안내	총 건의 자료가 검색되었습니다. 다운받으실 자료의 인덱스를 입력하세요. (1-10,000) 검색결과의 순서대로 최대 10,000건 까지 다운로드가 가능합니다. 데이타가 많을 경우 속도가 느려질 수 있습니다.(최대 2~3분 소요) 다운로드 파일은 UTF-8 형태로 저장됩니다. 파일의 내용이 제대로 보이지 않을실 때는 웹브라우저 상단의 보기 -> 인코딩 -> 자동선택 여부를 확인하십시오. ~ Text(ASCII format) Excel format

연합인증