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온라인 패션쇼핑몰의 개인 상품 추천서비스가 인지적 태도와 감정적 애착을 통해 서비스 사용행동에 미치는 영향
The Effect of Personalized Product Recommendation Service of Online Fashion Shopping Mall on Service Use Behaviors through Cognitive Attitude and Emotional Attachment 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.23 no.5, 2021년, pp.586 - 597  

최미영 (덕성여자대학교 의상디자인학과)

Abstract AI-Helper 아이콘AI-Helper

Personalized product recommendation service is receiving attention as a new marketing strategy while supporting consumer information search and purchasing decisions. This study attempted to verify the effect of self-reference on service use behavior through the dual path of cognitive attitude and em...

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참고문헌 (46)

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