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NTIS 바로가기감성과학 = Science of emotion & sensibility, v.24 no.3, 2021년, pp.41 - 60
이예진 (연세대학교 심리학과) , 한광희 (연세대학교 심리학과)
The purpose of this research was to determine whether multimodal cues in an online shopping environment could enhance tactile consumer mental imagery, purchase intentions, and attitudes towards an apparel product. One limitation of online retail is that consumers are unable to physically touch the i...
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