최소 단어 이상 선택하여야 합니다.
최대 10 단어까지만 선택 가능합니다.
다음과 같은 기능을 한번의 로그인으로 사용 할 수 있습니다.
NTIS 바로가기한국융합학회논문지 = Journal of the Korea Convergence Society, v.13 no.1, 2022년, pp.179 - 188
백주연 (연성대학교 시각디자인과) , 염동섭 (목원대학교 광고홍보커뮤니케이션학부)
This study discovers the general characteristics of B-class Emotional Advertisements and analyses their trend. A content analysis was conducted on 498 advertisements on-aired between 2015 and 2020, which were sampled from the advertisements registered in the TVCF(www.tvcf.co.kr), the largest adverti...
H. J. Kim, S. M. Kim, J. W. Kim & S. J. Park. (2007). Digital Fun! Fun creates value. Seoul : Knowledge Hub for Creative Solutions(SERI).
https://search.naver.com/search.naver?wherenexearch&smtop_hty&fbm1&ieutf8&query%EC%BE%8C%EB%9D%BD (accessed September. 05. 2021).
https://m.khan.co.kr/culture/culture-general/article/20130 4212212575#c2b (accessed September. 05. 2021).
H. S. Lee. (2013). B-class Culture, Raids Korea. Seoul : Book Ocean.
Linda Duits, Koos Zwaan, Stijn Reijnders. (2017). The ashgate research companion to fan cultures. London : Routledge
J. H. Lee. (2016). A Study in Experimental Formative Design Based on Pun with B Cultural Style. Master's thesis. Ewha Womans University, Seoul.
N. D. Kim, H. E. Lee, J. Y. Lee, M. Y. Jeon & S. Y. Kim. (2012). Trend Korea 2013. Seoul : Miraebookjoa.
S. K. Choi & K. S. Han. (2000). Methodology in Cultural Psychology. Korea Journal of Social Personality Psychology, 14(2), 123-144.
https://blog.daum.net/zzazan01/114(accessed September. 05. 2021).
http://www.brandbrief.co.kr/news/articleView.html?idxno1504 (accessed September. 05. 2021).
Y. W. Park. (1996). A study on humor and its visual application as an advertising creative element. The Korean Journal of Advertising, 7(2), 153-185.
H. D. Lim. (2016). How Dose Type of B Class Humor Affect to Consumer Reaction -focusing on overaction and bluff-. Master's thesis. Hongik University, Seoul.
J. M. Kim. (2016). Case study for the expression method of B-Humor Advertising. Journal of Basic Design & Art, 17(1), 133-148.
M. J. Hwang & H. T. Kim. (2017). The Semiotic Approach to Advertisement Applying the B-Culture. Journal of Korea Design Forum, 56, 265-274.
H. J. Seong & J. H. Chun. (2017). Analysis of Costumes in Mass Media Reflecting B-class Code. Journal of Communication Design, 61, 149-166.
I. S. Shin. (2005). A Study on the Visual Texts in Television Public Service Advertising. Journal of Korean Society of Design Science, 18(2), 111-122.
J. Cohen. (1968). Weighted kappa: nominal scale agreement provision for scaled disagreement or partial credit. Psychological bulletin, 70(4), 213-220.
YTN News (2021.3.27.). https://www.youtube.com/watch?vN_fc8SzXkUM(accessed September. 19. 2021).
*원문 PDF 파일 및 링크정보가 존재하지 않을 경우 KISTI DDS 시스템에서 제공하는 원문복사서비스를 사용할 수 있습니다.
출판사/학술단체 등이 한시적으로 특별한 프로모션 또는 일정기간 경과 후 접근을 허용하여, 출판사/학술단체 등의 사이트에서 이용 가능한 논문
※ AI-Helper는 부적절한 답변을 할 수 있습니다.