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디저트카페 품질과 친환경 행동이 고객 신뢰와 충성도에 미치는 영향 : MZ 세대를 중심으로
Effects of Dessert Cafes' Quality and Eco-Friendly Behavior on Customer Trust and Loyalty - Focused on Generation MZ 원문보기

프랜차이즈경영연구 = Korean journal of franchise management, v.13 no.1, 2022년, pp.47 - 57  

이새미 (Center for Regional Development, Chonnam National University) ,  박상언 (Beltran Korea Co. Ltd.) ,  이드보라 (Graduate School of Business, Sejong University)

Abstract AI-Helper 아이콘AI-Helper

Purpose: Recently, it is common to see cases where an amount similar to the cost of a meal is spent on dessert, or an amount greater than the cost of a meal is spent on dessert. The generation MZ is showing a tendency of 'value consumption' by consuming values and beliefs in consideration of the rec...

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참고문헌 (56)

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