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NTIS 바로가기The International journal of advanced culture technology, v.10 no.1, 2022년, pp.211 - 229
Chung, Sooyun Iris (Department of Psychology, Yonsei Univ.) , Han, Kwang-Hee (Department of Psychology, Yonsei Univ.)
In this study, we aimed to define the effects of anthropomorphism and conversational relevance of chatbots on user experience. In specific, the chatbot designed for this study was an online shopping assistant that recommends items for consumers. Levels of anthropomorphism was manipulated by the name...
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