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NTIS 바로가기서비스연구 = Journal of service research and studies, v.12 no.2, 2022년, pp.117 - 134
This study conducted a survey on visitors who visited the 2021-2022 KBL Professional Basketball Stadium in Wonju to understand how professional sports viewing factors affect the club image, club satisfaction, and club reputation. As factors for watching professional sports, four factors were conside...
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