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NTIS 바로가기The Research Journal of the Costume Culture = 복식문화연구, v.30 no.2, 2022년, pp.189 - 207
곽희승 (인하대학교 의류디자인학과) , 박정아 (인하대학교 의류디자인학과) , 이현화 (인하대학교 의류디자인학과)
Fashion companies and brands' marketing activities focus on resolving environmental problems; however, these companies' efforts, there are some examples of so-called "greenwashing". This paper aims to analyze different perceptions of brand authenticity, green marketing, and purchase intention toward...
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