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패션상품 챗봇에 대한 신뢰 형성 요인 - 지각된 지능과 긍정적 인지의 매개효과를 중심으로 -
Factors driving Fashion Chatbot Reliability -Focusing on the Mediating Effect of Perceived Intelligence and Positive Cognition- 원문보기

Fashion & textile research journal = 한국의류산업학회지, v.24 no.2, 2022년, pp.229 - 240  

이하경 (충남대학교 의류학과) ,  윤남희 (고려대학교 생활과학연구소)

Abstract AI-Helper 아이콘AI-Helper

This study explores the effect of anthropomorphism on fashion chatbot reliability, mediated by perceived intelligence and cognitive evaluation. The moderating effects of individuals' need for human interaction between chatbot anthropomorphism and perceived intelligence, cognitive evaluation, and cha...

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참고문헌 (82)

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