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NTIS 바로가기한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.46 no.3, 2022년, pp.464 - 480
허희진 (대전대학교 패션디자인.비즈니스학과) , 김우빈 (서울대학교 의류학과)
With the steady development of Artificial Intelligence (AI), online stores are adopting chatbot services as virtual shopping assistants. This study proposes the concept of para-social presence to explore the undiscovered role of fashion chatbots' emotional and relational characteristics on service a...
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