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AI 기반 패션 챗봇 서비스에 대한 소비자 수용의도 -챗봇의 준사회적 실재감 특성을 중심으로-
Consumer Acceptance Intention of AI Fashion Chatbot Service -Focusing on Characteristics of Chatbot's Para-social Presence- 원문보기

한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, v.46 no.3, 2022년, pp.464 - 480  

허희진 (대전대학교 패션디자인.비즈니스학과) ,  김우빈 (서울대학교 의류학과)

Abstract AI-Helper 아이콘AI-Helper

With the steady development of Artificial Intelligence (AI), online stores are adopting chatbot services as virtual shopping assistants. This study proposes the concept of para-social presence to explore the undiscovered role of fashion chatbots' emotional and relational characteristics on service a...

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